Immigration And The United States - 1570 Words

Immigration has been around since the early 20th century. Right now there are more than 11 million immigrants living in the United States. They come from all over the world but a lot of people think they all come from Central America or South America. They come to the United States looking for a better life than what they had back home. Most of them either come alone or they bring their families with them. If they are closer to the border, they might even try to cross the border illegally. They come through a coyote, a guy who helps them sneak in, and they have to cross a hot dessert. Not everyone survives the trip and most of them might even get caught and get deported back to their countries. Some of them come to the United States with a visitor visa and they just over stay their visa. Most people do not want illegal immigration in the United States and actually most of them do not want immigrants even if they come legally. They say that immigrants take jobs, government money, and they are criminals. What they really don’t know is what immigrants really do to help the economy, why they even come to the United Sates in the first place, and what deportation does to immigrants and the United States. The United States has many immigrants from around the world. Some of them come to the United States to get away from the corrupt government that their country has or some of them come to get religious freedom. Most of the immigrants come to get a good education either forShow MoreRelatedImmigration And The United States986 Words   |  4 PagesImmigration in the United States continues to increase rapidly year by year. According to an analysis of monthly Census Bureau data by the Center for Immigration Studies, the immigration population in the United States, both legal and illegal, hit a record of 42.1 million in the second quarter of this year, an increase of 1.7 million since the same quarter of 2014 (CIS.org). Clearly, Immigrants make up a large part of the population in the United States, and for most immigrants, migrating to theRead MoreImmigration Of The United States1399 Words   |  6 Pages Michelle Faed English 126 Immigration in the United States The United States of America, being a country established by immigrants, is known all over the world as the land of great opportunities. People from all walks of life travelled across the globe, taking a chance to find a better life for them and their family. Over the years, the population of immigrants has grown immensely, resulting in the currently controversial issue of illegal immigration. Illegal immigrants are the people whoRead MoreImmigration And The United States965 Words   |  4 Pages Immigration is a highly controversial and big problem in the United States today. â€Å"While some characterize our immigration crisis as solely an issue of the 11 to 12 million unauthorized immigrants living in this country, our problems extend beyond the number of undocumented people to a broader range of issues. The lack of a comprehensive federal solution has created a slew of lopsided, enforcement-only initiatives that have cost the country billions of dollars while failing to end un authorizedRead MoreImmigration On The United States1302 Words   |  6 PagesImmigration Rights in the U.S. Immigration has occurred in the U.S. for for many years. Some say it’s the foundation of our country. America is the country where people leave their own country to live. People would leave due to mistreatment, hunger issues or job opportunities. America is known for starting over or accomplishing dreams, so immigrants travel over to follow those dreams. People emigrate from one country to another for a variety of complex reasons. Some are forced to move, due to conflictRead MoreThe Immigration Of The United States1711 Words   |  7 PagesThe vast majority of people living in the United States are descendants of immigrants, and yet majority of them are against them. It is quickly forgotten that America was built on immigrants that wanted a new life. A life free from harsh government, and the freedom from forced religion. The original settlers were immigrants that stole this land; immigrants continued to come for years. It is not a newly constructed concept that immigrants have always been a problem, ask any Native American. One usedRead MoreImmigration Of The United States1064 Words   |  5 Pages Camarota (2007, p.1), director of the Immigration Studies Center, reports there are 1.6 million documented and undocumented migrants take up residence in the United States every year. Camarota goes on to say that the immigrants occupy one-eighth of the total population who settled in the U.S. The flood of aliens, to a significant degree, hinders the development of the United States. Therefore, the issues which relate to immigration must not be neglected, and the government should keep the numberRead MoreImmigration And The United States Essay1377 Words   |  6 Pages Immigration has been a large conversation topic for such a long time in our country. We have worked on policies for immigration, and have made changes to them throughout the duration of our country’s existence. This topic is always worth mentioning and important, but has become a bigger topic once again due to presidential elections and the conversations being had about immigration from said elections. It is not necessarily easily seen if the concern with immigration is who is here legally or limitingRead MoreImmigration Of The United States1565 Words   |  7 PagesA native of Mexico, Gonzalez came to the United States using a visa, to visit family members and in 1994, police convicted Gonzalez of the abduction and rape of a Waukegan, Illinois woman. During his conviction his attorney, Vanessa Potkin, addressed that at twenty years old, Gonzalez spoke very little English, had no criminal record, and yet the police wanted to pin the crime on him. Twenty years later, DNA from the crime cleared him of both charges, and Gonzalez is now threatened with deportationRead MoreImmigration : The United States1087 Words   |  5 PagesThe United States is a popular and powerful which many people admire. It is very true that the country prospect and is more enrich. O pening the border might improve the economy or can impact the job market for American citizens. It is the jobs of American citizens to be given more to this illegal immigrant. I believe the U.S. borders should remain closed. While it is clear that opening the borders can have benefits, I believe it is more important to keep jobs available for Americans. In my opinionRead MoreThe Immigration Of The United States1632 Words   |  7 PagesFrench and European to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents

Imagine you are a southern soldier Free Essays

Today Is July 4th 1863, the day after the battle ended. Brother Bob and myself fought bravely under Confederate General Robert E. Lee. We will write a custom essay sample on Imagine you are a southern soldier or any similar topic only for you Order Now At the start of the whole thing we were quite confident in our ability to win due to the astounding victory at the Battle of Chancellorsville, Virginia, in May 1863. We all felt extremely good in the direction this was heading, as General Lee only intended to collect supplies from Pennsylvania farmland He also believed that we needed to leave poor Virginia alone, as the majority of the fighting had ccurred there already, Us Confederates only wanted to threaten those Yankees. stop everybody wanting to fight, but most importantly, win a battle on Yankee soil. That would teach them to respect our Southern pride and traditions. l, personally, dont necessarily want to be fighting all these other good men, but my Southern culture is being threatened. Surely you understand that Aunt Caroline. No one wants their lifestyle to be taken away from them. Anyway Aunt Caroline, let me tell you all about the fighting. We started ott Northwest ot the city ot Gettysburg, Pennsylvania on July 1st. s confederates were fighting with 30,000 men and we had the Yankees outnumbered by 10,000. we were able to defeat them the first day although we werent so lucky for the rest. On the 2nd day of fighting, the union army brought 90,000 men to fight our 70,000 confederates. The fighting seemed to stay back and forth all of the 2nd day but I believe that the union army still had the upper hand on us at the end of the day. On the 3rd day of fighting we were atop Culp’s Hill ready to fight those Yankees! General Lee came up with the plan to charge the center of the union line on Cemetary Ridge with 12. 00 Confederate men. This attempt was destroyed by union rifle and artillery fire. and we took great losses to our Confederate army. Lee led our army on a torturous retreat back to Virginia. Everyone is guessing that around 51,000 men from both sides died in the past few days here. I’m so very thankful that myself and Brother Bob made it through the fighting easily. The only unfortunate thing is that I managed to stub my toe during the night and now have quite the nasty bruise. I cant wait to get home to everyone soon Aunt Caroline, but please pass on the message that everyone is safe. Wth Love, Jimmy imagine you are a southern soldier By annachristinelee Things were rough here at the battle of Gettysburg. Today is July 4th 1863, the day Lee only intended to collect supplies from Pennsylvania farmland. He also believed occurred there already. Us Confederates only wanted to threaten those Yankees, stop everybody wanting to fght, but most importantly, win a battle on Yankee soil. That would teach them to respect our Southern pride and traditions. l, personally, don’t necessarily want to be fghting all these other good men, but my Southern culture is ifestyle to be taken away from them. Anyway Aunt Caroline, let me tell you all about the fghting. We started off Northwest of the city of Gettysburg, Pennsylvania on July 1st. Us confederates were fighting with 30,000 men and we had the Yankees outnumbered by 10,000. We were able to defeat them the first day although we weren’t so lucky for the rest. On the 2nd day of fighting, the Union army brought 90,000 men to fight our 70,000 confederates. The fghting seemed to stay back and forth all of the 2nd day but I believe that the Union army still had the upper hand on s at the end of the day. On the 3rd day of fghting we were atop Culp’s Hill ready to fght those Yankees! General Lee came up with the plan to charge the center of the Union line on Cemetary Ridge with 12,000 Confederate men. This attempt was destroyed by Union rifle and artillery fire, and we took great losses to our Confederate unfortunate thing is that I managed to stub my toe during the night and now I have quite the nasty bruise. I can’t wait to get home to everyone soon Aunt Caroline, but please pass on the message that everyone is safe. How to cite Imagine you are a southern soldier, Papers

Germania paper free essay sample

Tacitus tells of Agricolas ahead of time life-span in behind the scenes for the brave, reward rise in the ranks, and jurisdiction unmatched victory over the British rebel forces at the time. This Critique Tell consists of nigh 35 pages of chapter summaries, quotes, flavour investigation, themes, and To everything you need to sharpen your coworker of The Agricola; and the Germanial Befitting to Her Highness order as Agricolas son-in-law, Tacitus tells the consequence of Agricolas rise to power over Britain using both his own personal experiences in all directions the man as well as fabled unfamiliar Agricola himself. In spite of Tacitus is inimical in his knowledge of geography and staunch history, his knowledge of the life of Agricola is unmatched in any other extort money from. The Agricola; and the Germania; Truncation Analyse Guide includes comprehensive information and analysis to help you understand the earmark. The Agricola and the Germania, by C. We will write a custom essay sample on Germania paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tacitus, serves two reasons as a recorded document. The Agricola, a good to a Sly-rate military kingpin, serves both as a compliment and as a lament against the tyrannical Emperors of Rome who rewarded military achievement with disgrace and disapproval. Tacitus esteem of mood and consider confidential the narration front Agricola not just as a military force, but as a kind and tempered military genius. In the abet accouterment of the earmark. First, the book serves to manage tribute to one of the greatest commanders over Britain in Roman history, that of Commander Agricola. Tacitus stresses their horrifying current of out of the limelight, their abilities to fight, and their passion for freedom several times, showing his belief that these forces make the people of Germany particularly dangerous. His descriptions of geography and historical industry are unceasingly off in this book, his accounts of the people of Germany and their traditions are accurate and form one of the most comprehensive descriptions of the people of Germany during this time. The Germania serves both as a character analysis of the citizenry of an inappropriate region, and further as a warning to Rome about the power of freedom and self-preservation. In the Agricola and the Germania; he tells of Agricolas insult from grace with the ruling Emperor of Rome, and his eventual death. The Agricola and The Germania are two very different stories, but both have similar undertones. More summaries and domineering for teaching or studying The Agricola; and the Germania; Both stories are meant with a non-attendance of geographical or historical precision, but these shortcomings are overcome through Tacitus writing skills and passion for his country, and its survival. Assumed as fleshly of Celtic, Gaul, and private moral, the people of Germany are described first by their dress, traditions, and overall culture. He also describes till the end of time house distinctly to show their differences, as well as to tell readers which tribes are loyal to Rome, and which are a threat to Roman society.

Star Airways free essay sample

Masters Program in Business Administration (MBA) Note :- Solve any 4 Case Study All Case Carry equal Marks. CASE I Sunder Singh QUESTIONS 1. What does the purchase of a product like Nike mean to Sunder Singh? Sunder Sing, just escaping homelessness is clearly proud that he was able to save and buy a pair of Nikes. He could undoubtedly have purchase a different brand that would have met his physical needs as well for much less money which he does not say why he bought the more expensive Nikes, a reasonable interpretation is that they serve as a visible symbol that Sunder Singh is back as a successful. Sunder Singh is not Unique among low-income consumer in wanting and buying items such as Nike shoes. As one expert says. â€Å"The low income consumer wants the same product and services other consumer want†. He suggests that marketing efforts reflect those desires. Another expert state. We will write a custom essay sample on Star Airways or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There’s this stereotype that they don’t have enough money for toothpaste and that’s just not true. There has been some significance to them being called lower income, but they do buy things. The working poor are forced to spend a disproportionate present of theirs income on housing, utilities and medical care due to lack of insurance. They generally relay on public transportation, they spend a smaller portion of their relatively small income on meals away from home and all forms of entertainment such as admission, pets and toys; they spend very little on their own financial security. However Sunder Singh illustrated they spend the same percent of their income though a smaller amount on apparel and accessories. . What does the story say about our society and the impact of marketing on consumer behavior? Marketing is generally thought of as the process of promoting goods and services to the end user. Society is generally defined as the condition in which members of a community live together for their mutual benefit. â€Å"Society can exist without Marketing, but Marketing cannot exist without Society† Marketing is the management process of anticipating, identifying and satisfying customer’s requirements. The various conventional marketing tools- advertising, branding, direct marketing, sales promotion, publicity public relations. Critics acknowledge that marketing has legitimate uses in as much as it connects goods and services to consumers who desire them. However some aspects of marketing, especially promotion and advertisements are subject to criticisms. They argue that product promotion is an attempt coming from the goods and service providers to influence demand. Advertising has become such an inextricable part of our lives that one cannot really imagine life without it. Although we hardly ever notice, advertisements leave an indelible mark on our minds, especially the vulnerable groups like children and adolescents. Effect of Marketing on society, in particular on Vulnerable Groups Marketing and society, the commensuration of the two words raises a few eyebrows, as it is highly debatable. On the one hand, Society thrives on the marketing efforts of the Companies, while another school of thought argues that marketing makes the society more materialistic. Today, striking a balance between the two is the challenge faced by the Marketers. The society expects the business to be ethical and desires corporate executives, at all levels to apply ethical principles in other words, guidelines as to what is right and wrong, fair and unfair, and morally correct, when they make business decisions. Advertisers are traditionally use techniques to which children and adolescents are more susceptible, such as product placement in TV shows, tie in between movies and fast food restaurants, to mention a few. Therefore there exist many marketing evils that lure people to buy even when not required. Case III Star Airways Star Airways offered passengers air services within the country and served a territory of 18, 000 sq. miles with an expanding population of over 70 lakh of people who are potential users of the airline services. The geographic diversity and scattered business and commercial cities have led to steady increase in the number of people who use air travel. The clientele includes business people, as well as individuals on non-business trips, holidays, and leisure trips etc. As a result, the passenger traffic had been increasing steadily since the firm started operations in 1983. In the last three years, however, the growth has not been consistent with the growth pattern showed by the company in the last fifteen years as against a healthy growth of 13 per cent, the sales have marginally improved, registering a growth of 6 per cent. The companys early success was due to the pioneering concepts used by it in the airline industry, which was dominated by large private and government operators with little market orientation. The launch of the companys services coincided with a boom in the aviation sector and reduced government dominance, which opened up the skies for private operators. Besides this, the company offered a host of innovations in the customer service functions such as smaller and newer planes, convenient schedules, free gifts, comfortable seats, exclusive terminals, express baggage-check, and airport-to hotel transit for its first and business class clients. In turn the fares charged by the company were premium in the category and almost 15 per cent higher than the industry average. The company president in the following words justified this move: We are selling entirely on the basis of providing quality experience to our clients. Our services, ambience, and commitment to safety and time-bound schedule, all surpass the standards of the industry. During the first ten years of operations the company faced no direct competition. The only problems faced by the marketing staff were (a) the price, (2) the need to convince clients that air service was more efficient than other alternatives, (c) identifying the customers, and more importantly (d) developing the image of a dependable service. The consumers, who till now were forced to put up indifferent service offered by large government operators, did not offer much resistance and were agreeable to try out new company. Once customers were convinced, retaining them was very easy. Hence the company enjoyed immense loyalty from its clients with almost 40 per cent of them being regular users. Sales were handled by the sales division as well as by some independent sales representatives. In early 1990s the company faced direct competition for the first time with a new company coming up with smaller planes and all other advantages which were previously associated with Star Airways. The growing business had made the market very lucrative and hence in the next three years, four major competitors were also vying for the market share. The company slowly lost to these competitors and could manage to retain only 30 per cent of market share by the end of 1994. All the competitors were engaged in aggressive promotion and soon started a price war in order to outdo one another. For the next six months, each of them offered big discounts and gifts (such as TV / audio systems) with the return ticket on different routes. The most profitable and commercia1ly viable routes were the major targets of these price related competitions. The consumer was the ultimate beneficiary and in short time, the companies started facing losses due to this price-cutting. Star Airways had so far remained out of this ‘price-war’ and lost its market share on the competitive routes very rapidly. It was able to retain the clients on other routes, which were not a part of this intense competition. Unhappy an anxious about this state of affairs, the company vice president, marketing, developed a marketing plan with several components. The initial part of the plan consisted of a market research done on a cross-section of existing clients as well as the clients of competitors and the following observations were made : * Star Airways was considered a quality-oriented company but many felt that it was getting stodgy. The satisfaction with crew and schedules had declined over the last 5 years amongst regular customers. * The clients felt that the airline was losing its edge over customer service because it was nonflexible. * The prices offered by competitors are less and they provide only a fraction of services offered by Star Airways. This was the main reason of clients switching over to competitors. As many as 70 per cent respondents considered the costs as the most important factor in deciding on the airline. * Some deciding factors and their relative importance to clients were found to be following this pattern. * Feature offered by airline |Importance of feature as the deciding |Rank of feature in decision making influence | | |factor | | |Price |67% |1 | |Ambience and food |9% |3 | |Punctuality |14% |2 | |Services convenience |7% |4 | |Free gifts etc. 3% |5 | The second phase of the plan included a massive advertising and promotion plan. The VP marketing, Anil Saxena, felt that the company needed to advertise its dedication to quality and rebuild an image of being a customer-oriented airline. He began discussions with the advertising agency to launch a campaign in the near future. After a month, the agency came out with the following recommendations: * The campaign is to be completed in four months time and the budget will be 351akh. * The company would reach 85% of target audience, once in a month by direct mail. * Four times a month a TV commercial will be aired on a business show time. The audience TRP is consistent and highest in this category of shows. * Star Airways would build the campaign theme around quality and customer service initiatives . * The direct mail letter would be sent to a database of 85,000 clients in four months. The letter will contain information on the airline and again stress on the same theme of quality and customer service. QUESTIONS 1. What is likely to be the decision process in case of choosing an airline? 2. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons. Case IV Mouse-Rid One hot May morning, Shobha, general manager of Innotrap India Ltd. , entered her office in Delhi. She paused for a moment to contemplate the quote, which she had framed and hung on a wall facing her table. If a man can make a better mousetrap than his neighbour, the world will make a beaten path to his door. She vaguely recalled that probably it was Ralph Waldo Emerson who said this. Perhaps, she wondered, Emerson knew something that she didnt. She had the better mousetrap Mouse-Rid but the world didnt seem all that excited about it. Shobha had just returned from a Trade Fair in Kolkata. Standing in the trade show display booth for long hours and answering the same questions hundreds of times had been tiring. Yet, this show had excited her. The Trade Fair officials held a contest to select the best new product introduced at the show. Of the more than 150 new products, her mousetrap had won first place. Two womens magazines had written small articles about this innovative mousetrap, however, the expected demand for the trap had not materialised. Shobha hoped that this award might stimulate increased interest and sales. A group of investors who had obtained rights to market this innovative mousetrap in India had formed Innotrap India in January 2001. In return for marketing rights, the group agreed to pay the inventor and patent holder, a retired engineer, a royalty fee for each trap sold. The group then appointed Shobha as the general manager to develop and manage Innotrap India Ltd. The Mouse-Rid, a simple yet clever device, is manufactured by a plastics firm under contract with Innotrap India Ltd. It consists of a square, plastic tube measuring about 6 inches long and one and one-half inches- square. The tube bends in the middle at a 30-degree angle, so that when the front part of the tube rests on a flat surface, the other end is elevated. The elevated end holds a removable cap into which the user places bait (piece of bread, or some other titbit). A hinged door is attached to the front endofthe tube. When the trap is open, this door rests on two narrow stills attached to the two bottom corners of the door. The trap works with simple efficiency. A mouse, smelling the bait enters the tube through the open end. As it moves up the angled bottom toward the bait, its weight makes the elevated end of the trap drop downward. This elevates the open end, allowing the hinged door to swing closed, trapping the mouse. Small teeth on the ends of stills catch in a groove on the bottom of the trap, locking the door closed. The mouse can be disposed of live, or it can be left alone for a few hours to suffocate in the trap. Shobha felt the trap had many advantages for the consumer when compared with traditional spring-loaded traps or poisons. Consumers can use it safely and easily with no risk for catching their fingers while loading. It poses no injury or poisoning threat to children or pets. Shobhas personal and informal inquiries with acquaintances and friends suggested that women are the best target market for the Mouse-Rid. Most women stay at home and take care of household chores and their children. Thus, they want a means of dealing with the mouse problem that avoids any kind of risks. To reach this market, Shobha decided to distribute Mouse-Rid through grocery stores, and kitchenware stores. She personally contacted a supermarket and some departmental stores to persuade them to carry the product, but they refused saying that they did not sell such contraptions. She avoided any wholesalers and other middlemen. The traps were packaged in a simple cardboard, with a suggested retail price ofRs. 150 for a piece. Although this price made Mouse-Rid about five 1;0 six times more expensive than standard traps, those who bought it showed little price resistance. To promote the product, Shobha had budgeted approximately Rs. 300,000 toward advertising in different womens magazines, such as Grah Shobha, and Good Housekeeping. Shobha was the companys only salesperson, but planed to employ sales people soon. Shobha had forecasted Mouse-Rids first year sales at 2 million units. Through Aril, however, the company had sold only few thousand units. She wondered if most new products got to such slow start, or if she was doing something wrong. Shobha knew that the investor group believed that Innotrap India Ltd. ad a once-in-a lifetime chance with its innovative mousetrap. She sensed the groups impatience. To keep the investors happy, the company needed to sell enough traps to cover costs and make a profit. QUESTIONS 1. Has Shobha identified the best target market for Mouse-Rid? Why or why not? 2. Does Shob ha have enough needed data on consumer behaviour? What type of consumer research should Shobha conduct? 3. What type of advertising can influence consumers for this type of product? Case V Golden Glow Soap Anil Mahajan absent -mindedly ran his finger over the cake of soap before him. He traced the name Golden Glow embossed on the soap as he inhaled its unmistakable sesame fragrance. It was a small soap, almost like a bar of gold. There were no frills, no coloured packaging, and no fancy shape. Just a golden glow and the fragrance of sesame and Lucida font that quietly stated Golden Glow. Mahajan smiled wanly and clasped the soap in his hands, as if protecting it from an unseen predator. He was wondering with quiet concern if the 30-year-old brand would last long. Sensi India, where Mahajan was marketing manager, was taking a long, hard look at the soap, as it was proving to be a strain on resources. There were varying stories about how Golden Glow was launched. Some said the brand was a gift from the departing English parent company. Others claimed that it was created for the then chairmans British wife, as the Indian climate did not agree with her skin. They also claimed that the lady also coined the copy The honest soap that loves your skin was also coined by the lady. The line had stuck through three decades. Only the visuals had changed, with newer models replacing the older ones. Zeni was basically a speciality products company producing household hygiene, fabricare, and dental care products. Golden Glow was the only soap in its product mix, produced and marketed by Sensi. Its reliable quality and value delivery had earned it a lot of respect in the market. Golden Glow equity was such that Sensi was known as the Golden Glow Company. Indeed, the brand name Golden Glow denoted purity, reliability, and gentle skincare. In 1994, Sensi UK increased its stake in the Indian subsidiary to 51%. Within months, all of Sensis products were given a facelift, thanks to the inflow of foreign capital. New packaging, new fragrances, new formulations and more variants were introduced. Only Golden Glow was left untouched. For, although it had a growing skincare business following some strategic acquisitions in Europe in the early eighties, Sensi UK was not a soap company. The UK marketing team ran an audit of every brand and product in the companys portfolio. But when it came to Golden Glow, it faltered. We dont know this one, officials at the parent company said. We dont want this one to be touched, Mahajan had said protectively, a sentiment tliat was endorsed by the managing director, Rajan Sharma. Golden Glow is too sacred, we will leave it as it is, he said. But the UK marketing team was confounded. What was a lone soap doing in the midst of toilet cleaners and fabric protectors; they wondered, however they somehow agreed that their proposed revamp strategy would only look at up-gradation, not tinkering with what wasnt broken. Indeed, for 30 long years no one had tampered with the Golden Glow brand. And Mahajan felt there was no reason to start now. Golden Glow, in his view, was a self-sustaining brand. That was a bit of an understatement because advertising for the brand was moderate and Sensi India had never used any promotional gimmick for it. Now, after four years of nurturing the other categories, Sensi UK had decided to launch its Vio range of skincare products in India. But Golden Glows presence and profile was a major roadblock to Vios success. It will create dissonance, confuse our skincare equity and deter the articulation of Vios credo. It will stand out as a genetic flaw, argued the UK marketing head. You need to do a rethink on Golden Glow. Mahajan protested. Why? It has such a strong equity and loyal following. So much has been invested in it all these years. Why give up all that? Rajan, however, had another idea. Let us then extend the Golden Glow brand. He said It was the simplest solution. Companies were now investing heavily in creating new equities for their brands. But in Golden Glows case, Sensi was already sitting on a brand with a terrific equity. He felt that extending this equity to other categories, such as skincare products would be successful. But Golden Glow needed a new positioning before it could be extended. Till a few years ago, it had been in premium category, priced at Rs. 15. Then new brands with specific positioning and higher price tags entered the market. This created a level above Rs. 15 soaps and pushed Golden Glow down to the mid-priced range. So Golden Glows price was not commensurate with its premium position and image. Over the years, Golden Glow had become so sacred that Sensi India had been too scared to do anything to it. As a result, the soap was left with niche category of loyal users. This category neither shrank or increased, just kept getting older and older, and with it the brand also kept growing older. For example, when Mahajans wife had her first baby at 25, her mother had recommended Golden Glow for her dry skin and also for babys tender skin because it contained sesame oil. That was in 1979. Today, Mahajans daughter had turned 21 and was being wooed by Dove, Camay, even Santoor, and Lifebuoy Gold, with their aggressive advertising. Golden Glow had begun to lose its image of being contemporary as newer brands came in with newer values. Today, at 46, Mahajans wife still used Golden Glow, but when she recommended Golden Glow to her daughter, she said, But Golden Glow is a soap for mothers, for older people. That was a major problem. The Golden Glow brand had aged, and Sensi India hadnt even been aware of it. While its equity had grown with its users, its personality had aged considerably in the last 30 years. I dont think you can keep the personality young, unless you keep renewing the brand. The objective now is to widen your equity so that your image becomes young, continued Rajan. For instance, if today you were to personify a Golden Glow user now, it would be a woman of 45 years using the same brand for many years, who is aver-se to experimenting, ver y skincare conscious, very trusting, and very one-dimensional. As you can see, this is not a very competitive personality. These are the strengths of our Golden Glow, but these are also its weaknesses, he analysed. The context had changed. Today, youth demanded brands that stood for freedom and fearlessness. They demanded bold brands that dared to cure, not just p;eserve. Preservation is for old people. Those are the attributes being presented in evolved markets, said Rajan. To make Golden Glow contemporary, the attributes had to be re-framed, he felt. You cant make a young brand trusting caring, loving, without adding other attributes to it. Today, youth stands for freedom, for laughter, for frankness, for forthrightness. Thats what Close Up, Lifebuoy Gold, Vatika, and other brands propagate. So, either come clean and say it is for older skin which needs trust and kindness, or reposition the brand, said Rajan. Repositioning was also necessary to address another anomaly in Golden Gl ows image: its perceived premium. Sensi India had been unable to do anything about Golden Glow slipping into the mid-price range following the entry of more expensive brands. Now, as Rajan mulled over the brand extension plan, Mahajan felt that Golden Glows premium positioning was its core equity and that had to be maintained. If you are premium priced in the consumers mind, your extensions are automatically perceived as premium. So, if you dont present the other products as premium, the consumer will not see them as extensions of the brand, he said. For example, if you are to launch a shampoo which is priced lower than Sunsilk, but higher than Nyle and Ayur, then whatever the rationale, the consumer will not accept your product. It is not the Golden Glow I know, will be the feeling, he said. Mahajan felt that since premium positioning was one of Golden Glows equity values, it would be very difficult to convince consumers that the brand was being extended without hanging on to this particular value. Will they buy you r rationale that the very same values and equity would now be available at a low price? To be in the premium segment now, you have to price it at Rs 35 or 40, almost on a par with Dove, he said. With Dove retailing at Rs 45, Golden Glow will be perceived as a cheaper option. We cant simply raise the price, said Rajan. What are we offering for that increase? You can t add value because you dont want to tamper with the brand. The consumers will then ask, Golden Glow used to be so cheap, what has happened now? The user will forget that 15 years ago, Rsl0 was expensive, because all her comparisons would be in today s context, said Rajan. So whats the option? asked Mahajan. You dont have to be expensive to be premium, said Rajan. Golden Glow already has the image of a premium brand, thanks to its time-tested core values of purity, credibility, and reliability. What we can do is reinforce the premium through communication and positioning. In fact) we should have tinkered with Golden Glow long ago. That is what HLL did with Lux. It also launched a bridge brand, Lux International, in the premium category, said Rajan. How could we have done anything to the brand? asked Mahajan. The product had such a strong following. It stood for gold, for sesame oil, for its subtle earthy perfume. We changed the packaging periodically, but thats all we could do. Remember the time we brought out a transparent green Golden Glow with the fragrance of lime? It bombed in the market. Rajan was not in favour of the premium positioning. It appeared very short sighted to him, given the bigger plan to extend the brand. Where are the volumes in the premium segment? He asked. For some reason, every manufacturer feels that skincare can be an indulgence of only the moneyed class. As a result, there is a crowd in the premium end of the market. Do we want to be yet another player in the segment? Fifteen years ago, Golden Glow was perceived as a premium product. But today, globa1brands like Revlon, Coty, and Oriflame were delivering specific premium platforms. Golden Glow did not have a global equity. Let us revisit the brand and examine what it stood for 15 years ago and examine the relevance of those attributes in todays context, suggested Rajan. Golden Glow stood for care, consciousness, love, quality and all that. But today, are these enough to justify a premium position? he asked Mahajan. These attributes are viable in the mid-priced segment. He said. The mid-priced brand is the proverbial washer-mans dog, said Mahajan. You dont know whether you are at the bottom end of the premium range or at the top-end of the low-priced range. You end up creating an image of being on the opportunity fence. It is a mere pricing ploy, with no strategic value. QUESTIONS 1. Discuss the nature of problem(s) in this case? 2. Suggest the kind of consumer research needed? 3. How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons. CASE VI Impact of Retail Promotions on Consumers Shoppers Delight, a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The management knew it well that they had to advertise their retail promotions more, but they did not feel comfortable with the effectiveness of present efforts and wanted to better understand the impact of their present promotions. To better understand the effectiveness of present efforts, a study of advertising exposure, interpretation, and purchases was undertaken. Researchers conducted 50 in-depth interviews with customers of the stores target market to determine the appropriate product mix, price, ad copy and media for the test. In addition, the stores image and that of its two competitors were measured. Based on the research findings, different product lines that would appeal to the target customers were selected. The retail promotion was run for a full week. Full-page advertisements were released each day in the two local Hindi newspapers, and also in one English newspaper that devotes six pages to the coverage of the state. Each evening, a sample of 100 target market customers were interviewed by telephone as follows: 1. Target customers were asked if they had read the newspaper that day. This was done to determine their exposure to advertisement. 2. After a general description of the product lines, the respondents were asked to recall any related retail advertisements they had seen or read. 3, If the respondents were able to recall, they were asked to describe the ad, the promoted products, sale prices, and the name of the sponsoring store. 4. If the respondents were accurate in their ad interpretation, they were asked to express their intentions to purchase. 5. Respondents were also asked for suggestions to be incorporated in future promotions targeted at this consumer segment. Immediately after the close of promotion, 500 target market customers were surveyed to determine what percentage of the target market actually purchased the promoted products. It also determined which sources of information influenced them in their decision to purchase and the amount of their purchase. Results of the study showed that ad exposure was 75 per cent and ad awareness level was 68 per cent and was considered as high. Only 43 percent respondents exposed to and aware of the ad copy could accurately recall important details, such as the name of the store promoting the retail sale. Just 43 per cent correct interpretation was considered as low. Of those who could accurately interpret the ad copy, 32 per cent said they intended to respond by purchasing the advertised · products and 68per cent sad they had no intention to buy. This yields an overall intention to buy of 7 per cent. The largest area of lost opportunity was due to those who did not accurately interpret the ad copy. The post-promotion survey indicated that only 4. 2 per cent of the target market customers made purchases of the promoted products during the promotion period. In terms of how the buyers learned of the promotion, 46 per cent mentioned newspaper A (Hindi), 27 per cent newspaper B (Hindi), 8 per cent newspaper (English), and 15 per cent learned about sale through word-of mouth communication. The retail promotion was judged as successful in many ways, besides yielding sales worth Rs 900,000. However, management was concerned about not achieving a higher level of ad comprehension, missing a significant sales opportunity: It was believed that a better ad would have at least 75 per cent correct comprehension among those aware of the ad. This in turn would almost double sales without any additional cost. QUESTIONS 1. Why would some consumers have high-involvement levels in learning about this sales promotion? 2 Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not? 3. Do you think such promotions are likely to influence the quality image of the retail store? Explain.

Any Topic (writers Choice) Example

Any Topic (writers Choice) Example Any Topic (writer's Choice) – Case Study Example Exercise Programme and Asthma Insert Insert What is the species of the model/study organism? Patient with Asthma 2. What is one piece of interesting information found in the introduction? Asthma is a chronic disease and some of the symptoms are is difficulty in breathing and lungs being filled with air. The other point of interest is the objective of the study that is the effect of an exercise programme and vitamin D supplementation on performance and respiratory indicators in patients with asthma (Couzen, 1991). 3. What are the major question and / or hypothesis studied in the journal article? The following are the issues of the study;- How does aerobic exercise help patients with asthma? How does both aerobic exercise and supplement of vitamin D help patients with asthma? How does vitamin D alone affect asthma patients? What are the effects of asthma patients who do not do exercises and use vitamin D supplement? 4. A sampling of the study? The sampling took place in Ilam, Iran. Where by 32 women with asthma volunteer to be the sample size. To determine whether the women who were asthmatic or no a clinical examination, pulmonary function tests, a skin prick test for aeroallergens, and a six-minute walk test (Couzen, 1991). The participants were allocated four treatments that are as follows; - 8 weeks of aerobic exercise, aerobic exercise, and vitamin D supplementation and vitamin D supplementation alone. The control group did not participate in the exercise programme and did not receive vitamin D supplementation. 5. Choose one experiment from the study a) Describe the experiment One of the experiments done was an aerobic exercise that lasted for the duration of 8 weeks. This 8-week exercise programme comprises of 30 minutes session of the exercise per week.There the stretching, walking and running is part of the task (Couzen, 1991). b) What are the prediction and response variables for the experiments? The prediction is that the ones who were doing aerobics and vitamin D supplement had improved pulmonary function. c) Describe how the evidence supported/ answered the primary hypothesis /questions? The experiment showed that the group involved involvement in an 8-week aerobic exercise and vitamin D supplementation programme and the one involved in both aerobics and vitamin D supplement showed a decrease in FEVI, FVC and 6- MWT. This shows that this exercise could improve the airflow in the lungs (Couzen, 1991). 6. What was the major conclusion of the study From the findings, I can conclude that aerobic exercise and vitamin D supplement would improve pulmonary function and activity tolerance in asthmatic patients. This remedy could be used as a non-pharmacological treatment and as part of pulmonary rehabilitation programme in asthmatic patients used by specialists. This will help in economic savings in terms of reducing the health cost. The analysis met the objectives for the study and were regarded successful. Future search in the same field can attract different approaches towards getting accurate results. They include the use of modernised technological equipment to carry out the measurement, data entry, and analysis. References Couzen, N. H. (1991). Asthma and Exercise. Jones and Bartlett.

Reserved Words in Java

Reserved Words in Java Reserved words are words that cannot be used as object or variable names in a Java program because theyre already used by the syntax of the Java programming language. If you ttempt to  use any of the words below as identifiers in your Java programs, youll get an error like the one below. List of Reserved Java Keywords abstract assert boolean break byte case catch char class const continue default double do else enum extends false final finally float for goto if implements import instanceof int interface long native new null package private protected public return short static strictfp super switch synchronized this throw throws transient true try void volatile while *The  strictfp  keyword was added to this list in Java Standard Edition version 1.2,  assert  in version 1.4, and  enum  in version 5.0. Even though goto and const are no longer used in the Java programming language, they still cannot be used as keywords. What Happens If You Use a Reserved Word? Lets say you try to create a new class and name it using a reserved word, like this: // you cant use finally as its a reserved word! class finally {   Ã‚  Ã‚  public static void main(String[] args) {   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  //class code..   Ã‚  Ã‚  } } Instead of compiling, the Java program will instead give the following error: expected

Financial Reporting for Sainsbury Essay Example | Topics and Well Written Essays - 1500 words

Financial Reporting for Sainsbury - Essay Example Income 640 585 Revenue 21,102 19,964 Net Profit Margin (Net Income / Revenue) 3.03% 2.93% (Sainsbury’s Annual Report 2011) The net profit margin indicates that over the past two year period, the company has increased its earning per dollar of revenue earned as it net profit margin percentage has increased from 2.93% in 2010 to 3.03% in 2011.additionally, for the current year, we can see that the company has earned 3 cents in net profit or net income against each dollar of revenue that it has earned in 2011. These net profit margin figures are also indicative of the fact that the company has been able to grow and improve its pricing strategy, reduce its operational costs and reduce its liability costs (interest to be paid) over the year which had led to an increase of 0.1% over the year (Ratio – Profit Margin, 2012, 3 Financial Ratios, 2012) Stockholders Equity Ratio: Details 2011 2010 Total Liabilities 5,475 5,679 Stockholders Equity 4,221 4,157 Stockholders Equity Rati o (Total Liabilities / Stockholders Equity) 1.30 1.37 (Sainsbury’s Annual Report 2011) The stockholders equity ratio indicates that the company has leveraged its equity and taken loans and established liabilities against it. The ratio is indicative of the number of times the company has leveraged itself over its equity. This implies that in 2011, the company has leveraged about 1.3 times its equity which has actually reduced from the previous year when it was 1.37 in 2010. A high ratio of stockholders equity indicates that the company has an aggressive financing mode and would like to grow through financial leverage instead of organic growth through buildup of retained earnings. For an organization that is in the retail sector, leverage ratios are generally ranging from 1.5 to 1.68 which means that... Center of discussion in this paper is Sainsbury Supermarket Ltd. Is a child company of Sainsbury’s PLC which is also commonly known as Sainsbury’s and is also the third largest retail outlet in the United Kingdom with a market share ranging to about 17%. Sainsbury’s has a long and hard history with several brand and organizational re-launches and which dates back to the 19th century in the Victorian Era. It became the largest retail store in London in the early 1920’s and is considered as a pioneer for self service in a retail store. In the early 1990’s, Tesco and Asda became larger than Sainsbury’s and took over its market share letting it slide down to the third position in the retail industry. In 2010-11, Sainsbury launched several sponsorship programs, the most popular of which is the sponsorship for 2012 Paralympics. In 2011, Sainsbury’s also opened its 1000th store which is based in Scotland and marks a major milestone for the co mpany and for the entire Sainsbury’s group. The financial analysis for Sainsbury’s includes two major ratios which are Net Profit Margin and Stockholder’s Equity Ratio. The case in point was the annual report for 2010-11 for Sainsbury’s Supermarket Ltd. which is one of the largest retail stores in the United Kingdom. The analysis of its ratios indicates that the company has shown great promise and its net profit margin has shown an improvement over the two year time period while its leverage is also significantly lower than an average of the retail companies.