Immigration And The United States - 1570 Words

Immigration has been around since the early 20th century. Right now there are more than 11 million immigrants living in the United States. They come from all over the world but a lot of people think they all come from Central America or South America. They come to the United States looking for a better life than what they had back home. Most of them either come alone or they bring their families with them. If they are closer to the border, they might even try to cross the border illegally. They come through a coyote, a guy who helps them sneak in, and they have to cross a hot dessert. Not everyone survives the trip and most of them might even get caught and get deported back to their countries. Some of them come to the United States with a visitor visa and they just over stay their visa. Most people do not want illegal immigration in the United States and actually most of them do not want immigrants even if they come legally. They say that immigrants take jobs, government money, and they are criminals. What they really don’t know is what immigrants really do to help the economy, why they even come to the United Sates in the first place, and what deportation does to immigrants and the United States. The United States has many immigrants from around the world. Some of them come to the United States to get away from the corrupt government that their country has or some of them come to get religious freedom. Most of the immigrants come to get a good education either forShow MoreRelatedImmigration And The United States986 Words   |  4 PagesImmigration in the United States continues to increase rapidly year by year. According to an analysis of monthly Census Bureau data by the Center for Immigration Studies, the immigration population in the United States, both legal and illegal, hit a record of 42.1 million in the second quarter of this year, an increase of 1.7 million since the same quarter of 2014 (CIS.org). Clearly, Immigrants make up a large part of the population in the United States, and for most immigrants, migrating to theRead MoreImmigration Of The United States1399 Words   |  6 Pages Michelle Faed English 126 Immigration in the United States The United States of America, being a country established by immigrants, is known all over the world as the land of great opportunities. People from all walks of life travelled across the globe, taking a chance to find a better life for them and their family. Over the years, the population of immigrants has grown immensely, resulting in the currently controversial issue of illegal immigration. Illegal immigrants are the people whoRead MoreImmigration And The United States965 Words   |  4 Pages Immigration is a highly controversial and big problem in the United States today. â€Å"While some characterize our immigration crisis as solely an issue of the 11 to 12 million unauthorized immigrants living in this country, our problems extend beyond the number of undocumented people to a broader range of issues. The lack of a comprehensive federal solution has created a slew of lopsided, enforcement-only initiatives that have cost the country billions of dollars while failing to end un authorizedRead MoreImmigration On The United States1302 Words   |  6 PagesImmigration Rights in the U.S. Immigration has occurred in the U.S. for for many years. Some say it’s the foundation of our country. America is the country where people leave their own country to live. People would leave due to mistreatment, hunger issues or job opportunities. America is known for starting over or accomplishing dreams, so immigrants travel over to follow those dreams. People emigrate from one country to another for a variety of complex reasons. Some are forced to move, due to conflictRead MoreThe Immigration Of The United States1711 Words   |  7 PagesThe vast majority of people living in the United States are descendants of immigrants, and yet majority of them are against them. It is quickly forgotten that America was built on immigrants that wanted a new life. A life free from harsh government, and the freedom from forced religion. The original settlers were immigrants that stole this land; immigrants continued to come for years. It is not a newly constructed concept that immigrants have always been a problem, ask any Native American. One usedRead MoreImmigration Of The United States1064 Words   |  5 Pages Camarota (2007, p.1), director of the Immigration Studies Center, reports there are 1.6 million documented and undocumented migrants take up residence in the United States every year. Camarota goes on to say that the immigrants occupy one-eighth of the total population who settled in the U.S. The flood of aliens, to a significant degree, hinders the development of the United States. Therefore, the issues which relate to immigration must not be neglected, and the government should keep the numberRead MoreImmigration And The United States Essay1377 Words   |  6 Pages Immigration has been a large conversation topic for such a long time in our country. We have worked on policies for immigration, and have made changes to them throughout the duration of our country’s existence. This topic is always worth mentioning and important, but has become a bigger topic once again due to presidential elections and the conversations being had about immigration from said elections. It is not necessarily easily seen if the concern with immigration is who is here legally or limitingRead MoreImmigration Of The United States1565 Words   |  7 PagesA native of Mexico, Gonzalez came to the United States using a visa, to visit family members and in 1994, police convicted Gonzalez of the abduction and rape of a Waukegan, Illinois woman. During his conviction his attorney, Vanessa Potkin, addressed that at twenty years old, Gonzalez spoke very little English, had no criminal record, and yet the police wanted to pin the crime on him. Twenty years later, DNA from the crime cleared him of both charges, and Gonzalez is now threatened with deportationRead MoreImmigration : The United States1087 Words   |  5 PagesThe United States is a popular and powerful which many people admire. It is very true that the country prospect and is more enrich. O pening the border might improve the economy or can impact the job market for American citizens. It is the jobs of American citizens to be given more to this illegal immigrant. I believe the U.S. borders should remain closed. While it is clear that opening the borders can have benefits, I believe it is more important to keep jobs available for Americans. In my opinionRead MoreThe Immigration Of The United States1632 Words   |  7 PagesFrench and European to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents

Imagine you are a southern soldier Free Essays

Today Is July 4th 1863, the day after the battle ended. Brother Bob and myself fought bravely under Confederate General Robert E. Lee. We will write a custom essay sample on Imagine you are a southern soldier or any similar topic only for you Order Now At the start of the whole thing we were quite confident in our ability to win due to the astounding victory at the Battle of Chancellorsville, Virginia, in May 1863. We all felt extremely good in the direction this was heading, as General Lee only intended to collect supplies from Pennsylvania farmland He also believed that we needed to leave poor Virginia alone, as the majority of the fighting had ccurred there already, Us Confederates only wanted to threaten those Yankees. stop everybody wanting to fight, but most importantly, win a battle on Yankee soil. That would teach them to respect our Southern pride and traditions. l, personally, dont necessarily want to be fighting all these other good men, but my Southern culture is being threatened. Surely you understand that Aunt Caroline. No one wants their lifestyle to be taken away from them. Anyway Aunt Caroline, let me tell you all about the fighting. We started ott Northwest ot the city ot Gettysburg, Pennsylvania on July 1st. s confederates were fighting with 30,000 men and we had the Yankees outnumbered by 10,000. we were able to defeat them the first day although we werent so lucky for the rest. On the 2nd day of fighting, the union army brought 90,000 men to fight our 70,000 confederates. The fighting seemed to stay back and forth all of the 2nd day but I believe that the union army still had the upper hand on us at the end of the day. On the 3rd day of fighting we were atop Culp’s Hill ready to fight those Yankees! General Lee came up with the plan to charge the center of the union line on Cemetary Ridge with 12. 00 Confederate men. This attempt was destroyed by union rifle and artillery fire. and we took great losses to our Confederate army. Lee led our army on a torturous retreat back to Virginia. Everyone is guessing that around 51,000 men from both sides died in the past few days here. I’m so very thankful that myself and Brother Bob made it through the fighting easily. The only unfortunate thing is that I managed to stub my toe during the night and now have quite the nasty bruise. I cant wait to get home to everyone soon Aunt Caroline, but please pass on the message that everyone is safe. Wth Love, Jimmy imagine you are a southern soldier By annachristinelee Things were rough here at the battle of Gettysburg. Today is July 4th 1863, the day Lee only intended to collect supplies from Pennsylvania farmland. He also believed occurred there already. Us Confederates only wanted to threaten those Yankees, stop everybody wanting to fght, but most importantly, win a battle on Yankee soil. That would teach them to respect our Southern pride and traditions. l, personally, don’t necessarily want to be fghting all these other good men, but my Southern culture is ifestyle to be taken away from them. Anyway Aunt Caroline, let me tell you all about the fghting. We started off Northwest of the city of Gettysburg, Pennsylvania on July 1st. Us confederates were fighting with 30,000 men and we had the Yankees outnumbered by 10,000. We were able to defeat them the first day although we weren’t so lucky for the rest. On the 2nd day of fighting, the Union army brought 90,000 men to fight our 70,000 confederates. The fghting seemed to stay back and forth all of the 2nd day but I believe that the Union army still had the upper hand on s at the end of the day. On the 3rd day of fghting we were atop Culp’s Hill ready to fght those Yankees! General Lee came up with the plan to charge the center of the Union line on Cemetary Ridge with 12,000 Confederate men. This attempt was destroyed by Union rifle and artillery fire, and we took great losses to our Confederate unfortunate thing is that I managed to stub my toe during the night and now I have quite the nasty bruise. I can’t wait to get home to everyone soon Aunt Caroline, but please pass on the message that everyone is safe. How to cite Imagine you are a southern soldier, Papers

Germania paper free essay sample

Tacitus tells of Agricolas ahead of time life-span in behind the scenes for the brave, reward rise in the ranks, and jurisdiction unmatched victory over the British rebel forces at the time. This Critique Tell consists of nigh 35 pages of chapter summaries, quotes, flavour investigation, themes, and To everything you need to sharpen your coworker of The Agricola; and the Germanial Befitting to Her Highness order as Agricolas son-in-law, Tacitus tells the consequence of Agricolas rise to power over Britain using both his own personal experiences in all directions the man as well as fabled unfamiliar Agricola himself. In spite of Tacitus is inimical in his knowledge of geography and staunch history, his knowledge of the life of Agricola is unmatched in any other extort money from. The Agricola; and the Germania; Truncation Analyse Guide includes comprehensive information and analysis to help you understand the earmark. The Agricola and the Germania, by C. We will write a custom essay sample on Germania paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tacitus, serves two reasons as a recorded document. The Agricola, a good to a Sly-rate military kingpin, serves both as a compliment and as a lament against the tyrannical Emperors of Rome who rewarded military achievement with disgrace and disapproval. Tacitus esteem of mood and consider confidential the narration front Agricola not just as a military force, but as a kind and tempered military genius. In the abet accouterment of the earmark. First, the book serves to manage tribute to one of the greatest commanders over Britain in Roman history, that of Commander Agricola. Tacitus stresses their horrifying current of out of the limelight, their abilities to fight, and their passion for freedom several times, showing his belief that these forces make the people of Germany particularly dangerous. His descriptions of geography and historical industry are unceasingly off in this book, his accounts of the people of Germany and their traditions are accurate and form one of the most comprehensive descriptions of the people of Germany during this time. The Germania serves both as a character analysis of the citizenry of an inappropriate region, and further as a warning to Rome about the power of freedom and self-preservation. In the Agricola and the Germania; he tells of Agricolas insult from grace with the ruling Emperor of Rome, and his eventual death. The Agricola and The Germania are two very different stories, but both have similar undertones. More summaries and domineering for teaching or studying The Agricola; and the Germania; Both stories are meant with a non-attendance of geographical or historical precision, but these shortcomings are overcome through Tacitus writing skills and passion for his country, and its survival. Assumed as fleshly of Celtic, Gaul, and private moral, the people of Germany are described first by their dress, traditions, and overall culture. He also describes till the end of time house distinctly to show their differences, as well as to tell readers which tribes are loyal to Rome, and which are a threat to Roman society.

Star Airways free essay sample

Masters Program in Business Administration (MBA) Note :- Solve any 4 Case Study All Case Carry equal Marks. CASE I Sunder Singh QUESTIONS 1. What does the purchase of a product like Nike mean to Sunder Singh? Sunder Sing, just escaping homelessness is clearly proud that he was able to save and buy a pair of Nikes. He could undoubtedly have purchase a different brand that would have met his physical needs as well for much less money which he does not say why he bought the more expensive Nikes, a reasonable interpretation is that they serve as a visible symbol that Sunder Singh is back as a successful. Sunder Singh is not Unique among low-income consumer in wanting and buying items such as Nike shoes. As one expert says. â€Å"The low income consumer wants the same product and services other consumer want†. He suggests that marketing efforts reflect those desires. Another expert state. We will write a custom essay sample on Star Airways or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There’s this stereotype that they don’t have enough money for toothpaste and that’s just not true. There has been some significance to them being called lower income, but they do buy things. The working poor are forced to spend a disproportionate present of theirs income on housing, utilities and medical care due to lack of insurance. They generally relay on public transportation, they spend a smaller portion of their relatively small income on meals away from home and all forms of entertainment such as admission, pets and toys; they spend very little on their own financial security. However Sunder Singh illustrated they spend the same percent of their income though a smaller amount on apparel and accessories. . What does the story say about our society and the impact of marketing on consumer behavior? Marketing is generally thought of as the process of promoting goods and services to the end user. Society is generally defined as the condition in which members of a community live together for their mutual benefit. â€Å"Society can exist without Marketing, but Marketing cannot exist without Society† Marketing is the management process of anticipating, identifying and satisfying customer’s requirements. The various conventional marketing tools- advertising, branding, direct marketing, sales promotion, publicity public relations. Critics acknowledge that marketing has legitimate uses in as much as it connects goods and services to consumers who desire them. However some aspects of marketing, especially promotion and advertisements are subject to criticisms. They argue that product promotion is an attempt coming from the goods and service providers to influence demand. Advertising has become such an inextricable part of our lives that one cannot really imagine life without it. Although we hardly ever notice, advertisements leave an indelible mark on our minds, especially the vulnerable groups like children and adolescents. Effect of Marketing on society, in particular on Vulnerable Groups Marketing and society, the commensuration of the two words raises a few eyebrows, as it is highly debatable. On the one hand, Society thrives on the marketing efforts of the Companies, while another school of thought argues that marketing makes the society more materialistic. Today, striking a balance between the two is the challenge faced by the Marketers. The society expects the business to be ethical and desires corporate executives, at all levels to apply ethical principles in other words, guidelines as to what is right and wrong, fair and unfair, and morally correct, when they make business decisions. Advertisers are traditionally use techniques to which children and adolescents are more susceptible, such as product placement in TV shows, tie in between movies and fast food restaurants, to mention a few. Therefore there exist many marketing evils that lure people to buy even when not required. Case III Star Airways Star Airways offered passengers air services within the country and served a territory of 18, 000 sq. miles with an expanding population of over 70 lakh of people who are potential users of the airline services. The geographic diversity and scattered business and commercial cities have led to steady increase in the number of people who use air travel. The clientele includes business people, as well as individuals on non-business trips, holidays, and leisure trips etc. As a result, the passenger traffic had been increasing steadily since the firm started operations in 1983. In the last three years, however, the growth has not been consistent with the growth pattern showed by the company in the last fifteen years as against a healthy growth of 13 per cent, the sales have marginally improved, registering a growth of 6 per cent. The companys early success was due to the pioneering concepts used by it in the airline industry, which was dominated by large private and government operators with little market orientation. The launch of the companys services coincided with a boom in the aviation sector and reduced government dominance, which opened up the skies for private operators. Besides this, the company offered a host of innovations in the customer service functions such as smaller and newer planes, convenient schedules, free gifts, comfortable seats, exclusive terminals, express baggage-check, and airport-to hotel transit for its first and business class clients. In turn the fares charged by the company were premium in the category and almost 15 per cent higher than the industry average. The company president in the following words justified this move: We are selling entirely on the basis of providing quality experience to our clients. Our services, ambience, and commitment to safety and time-bound schedule, all surpass the standards of the industry. During the first ten years of operations the company faced no direct competition. The only problems faced by the marketing staff were (a) the price, (2) the need to convince clients that air service was more efficient than other alternatives, (c) identifying the customers, and more importantly (d) developing the image of a dependable service. The consumers, who till now were forced to put up indifferent service offered by large government operators, did not offer much resistance and were agreeable to try out new company. Once customers were convinced, retaining them was very easy. Hence the company enjoyed immense loyalty from its clients with almost 40 per cent of them being regular users. Sales were handled by the sales division as well as by some independent sales representatives. In early 1990s the company faced direct competition for the first time with a new company coming up with smaller planes and all other advantages which were previously associated with Star Airways. The growing business had made the market very lucrative and hence in the next three years, four major competitors were also vying for the market share. The company slowly lost to these competitors and could manage to retain only 30 per cent of market share by the end of 1994. All the competitors were engaged in aggressive promotion and soon started a price war in order to outdo one another. For the next six months, each of them offered big discounts and gifts (such as TV / audio systems) with the return ticket on different routes. The most profitable and commercia1ly viable routes were the major targets of these price related competitions. The consumer was the ultimate beneficiary and in short time, the companies started facing losses due to this price-cutting. Star Airways had so far remained out of this ‘price-war’ and lost its market share on the competitive routes very rapidly. It was able to retain the clients on other routes, which were not a part of this intense competition. Unhappy an anxious about this state of affairs, the company vice president, marketing, developed a marketing plan with several components. The initial part of the plan consisted of a market research done on a cross-section of existing clients as well as the clients of competitors and the following observations were made : * Star Airways was considered a quality-oriented company but many felt that it was getting stodgy. The satisfaction with crew and schedules had declined over the last 5 years amongst regular customers. * The clients felt that the airline was losing its edge over customer service because it was nonflexible. * The prices offered by competitors are less and they provide only a fraction of services offered by Star Airways. This was the main reason of clients switching over to competitors. As many as 70 per cent respondents considered the costs as the most important factor in deciding on the airline. * Some deciding factors and their relative importance to clients were found to be following this pattern. * Feature offered by airline |Importance of feature as the deciding |Rank of feature in decision making influence | | |factor | | |Price |67% |1 | |Ambience and food |9% |3 | |Punctuality |14% |2 | |Services convenience |7% |4 | |Free gifts etc. 3% |5 | The second phase of the plan included a massive advertising and promotion plan. The VP marketing, Anil Saxena, felt that the company needed to advertise its dedication to quality and rebuild an image of being a customer-oriented airline. He began discussions with the advertising agency to launch a campaign in the near future. After a month, the agency came out with the following recommendations: * The campaign is to be completed in four months time and the budget will be 351akh. * The company would reach 85% of target audience, once in a month by direct mail. * Four times a month a TV commercial will be aired on a business show time. The audience TRP is consistent and highest in this category of shows. * Star Airways would build the campaign theme around quality and customer service initiatives . * The direct mail letter would be sent to a database of 85,000 clients in four months. The letter will contain information on the airline and again stress on the same theme of quality and customer service. QUESTIONS 1. What is likely to be the decision process in case of choosing an airline? 2. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons. Case IV Mouse-Rid One hot May morning, Shobha, general manager of Innotrap India Ltd. , entered her office in Delhi. She paused for a moment to contemplate the quote, which she had framed and hung on a wall facing her table. If a man can make a better mousetrap than his neighbour, the world will make a beaten path to his door. She vaguely recalled that probably it was Ralph Waldo Emerson who said this. Perhaps, she wondered, Emerson knew something that she didnt. She had the better mousetrap Mouse-Rid but the world didnt seem all that excited about it. Shobha had just returned from a Trade Fair in Kolkata. Standing in the trade show display booth for long hours and answering the same questions hundreds of times had been tiring. Yet, this show had excited her. The Trade Fair officials held a contest to select the best new product introduced at the show. Of the more than 150 new products, her mousetrap had won first place. Two womens magazines had written small articles about this innovative mousetrap, however, the expected demand for the trap had not materialised. Shobha hoped that this award might stimulate increased interest and sales. A group of investors who had obtained rights to market this innovative mousetrap in India had formed Innotrap India in January 2001. In return for marketing rights, the group agreed to pay the inventor and patent holder, a retired engineer, a royalty fee for each trap sold. The group then appointed Shobha as the general manager to develop and manage Innotrap India Ltd. The Mouse-Rid, a simple yet clever device, is manufactured by a plastics firm under contract with Innotrap India Ltd. It consists of a square, plastic tube measuring about 6 inches long and one and one-half inches- square. The tube bends in the middle at a 30-degree angle, so that when the front part of the tube rests on a flat surface, the other end is elevated. The elevated end holds a removable cap into which the user places bait (piece of bread, or some other titbit). A hinged door is attached to the front endofthe tube. When the trap is open, this door rests on two narrow stills attached to the two bottom corners of the door. The trap works with simple efficiency. A mouse, smelling the bait enters the tube through the open end. As it moves up the angled bottom toward the bait, its weight makes the elevated end of the trap drop downward. This elevates the open end, allowing the hinged door to swing closed, trapping the mouse. Small teeth on the ends of stills catch in a groove on the bottom of the trap, locking the door closed. The mouse can be disposed of live, or it can be left alone for a few hours to suffocate in the trap. Shobha felt the trap had many advantages for the consumer when compared with traditional spring-loaded traps or poisons. Consumers can use it safely and easily with no risk for catching their fingers while loading. It poses no injury or poisoning threat to children or pets. Shobhas personal and informal inquiries with acquaintances and friends suggested that women are the best target market for the Mouse-Rid. Most women stay at home and take care of household chores and their children. Thus, they want a means of dealing with the mouse problem that avoids any kind of risks. To reach this market, Shobha decided to distribute Mouse-Rid through grocery stores, and kitchenware stores. She personally contacted a supermarket and some departmental stores to persuade them to carry the product, but they refused saying that they did not sell such contraptions. She avoided any wholesalers and other middlemen. The traps were packaged in a simple cardboard, with a suggested retail price ofRs. 150 for a piece. Although this price made Mouse-Rid about five 1;0 six times more expensive than standard traps, those who bought it showed little price resistance. To promote the product, Shobha had budgeted approximately Rs. 300,000 toward advertising in different womens magazines, such as Grah Shobha, and Good Housekeeping. Shobha was the companys only salesperson, but planed to employ sales people soon. Shobha had forecasted Mouse-Rids first year sales at 2 million units. Through Aril, however, the company had sold only few thousand units. She wondered if most new products got to such slow start, or if she was doing something wrong. Shobha knew that the investor group believed that Innotrap India Ltd. ad a once-in-a lifetime chance with its innovative mousetrap. She sensed the groups impatience. To keep the investors happy, the company needed to sell enough traps to cover costs and make a profit. QUESTIONS 1. Has Shobha identified the best target market for Mouse-Rid? Why or why not? 2. Does Shob ha have enough needed data on consumer behaviour? What type of consumer research should Shobha conduct? 3. What type of advertising can influence consumers for this type of product? Case V Golden Glow Soap Anil Mahajan absent -mindedly ran his finger over the cake of soap before him. He traced the name Golden Glow embossed on the soap as he inhaled its unmistakable sesame fragrance. It was a small soap, almost like a bar of gold. There were no frills, no coloured packaging, and no fancy shape. Just a golden glow and the fragrance of sesame and Lucida font that quietly stated Golden Glow. Mahajan smiled wanly and clasped the soap in his hands, as if protecting it from an unseen predator. He was wondering with quiet concern if the 30-year-old brand would last long. Sensi India, where Mahajan was marketing manager, was taking a long, hard look at the soap, as it was proving to be a strain on resources. There were varying stories about how Golden Glow was launched. Some said the brand was a gift from the departing English parent company. Others claimed that it was created for the then chairmans British wife, as the Indian climate did not agree with her skin. They also claimed that the lady also coined the copy The honest soap that loves your skin was also coined by the lady. The line had stuck through three decades. Only the visuals had changed, with newer models replacing the older ones. Zeni was basically a speciality products company producing household hygiene, fabricare, and dental care products. Golden Glow was the only soap in its product mix, produced and marketed by Sensi. Its reliable quality and value delivery had earned it a lot of respect in the market. Golden Glow equity was such that Sensi was known as the Golden Glow Company. Indeed, the brand name Golden Glow denoted purity, reliability, and gentle skincare. In 1994, Sensi UK increased its stake in the Indian subsidiary to 51%. Within months, all of Sensis products were given a facelift, thanks to the inflow of foreign capital. New packaging, new fragrances, new formulations and more variants were introduced. Only Golden Glow was left untouched. For, although it had a growing skincare business following some strategic acquisitions in Europe in the early eighties, Sensi UK was not a soap company. The UK marketing team ran an audit of every brand and product in the companys portfolio. But when it came to Golden Glow, it faltered. We dont know this one, officials at the parent company said. We dont want this one to be touched, Mahajan had said protectively, a sentiment tliat was endorsed by the managing director, Rajan Sharma. Golden Glow is too sacred, we will leave it as it is, he said. But the UK marketing team was confounded. What was a lone soap doing in the midst of toilet cleaners and fabric protectors; they wondered, however they somehow agreed that their proposed revamp strategy would only look at up-gradation, not tinkering with what wasnt broken. Indeed, for 30 long years no one had tampered with the Golden Glow brand. And Mahajan felt there was no reason to start now. Golden Glow, in his view, was a self-sustaining brand. That was a bit of an understatement because advertising for the brand was moderate and Sensi India had never used any promotional gimmick for it. Now, after four years of nurturing the other categories, Sensi UK had decided to launch its Vio range of skincare products in India. But Golden Glows presence and profile was a major roadblock to Vios success. It will create dissonance, confuse our skincare equity and deter the articulation of Vios credo. It will stand out as a genetic flaw, argued the UK marketing head. You need to do a rethink on Golden Glow. Mahajan protested. Why? It has such a strong equity and loyal following. So much has been invested in it all these years. Why give up all that? Rajan, however, had another idea. Let us then extend the Golden Glow brand. He said It was the simplest solution. Companies were now investing heavily in creating new equities for their brands. But in Golden Glows case, Sensi was already sitting on a brand with a terrific equity. He felt that extending this equity to other categories, such as skincare products would be successful. But Golden Glow needed a new positioning before it could be extended. Till a few years ago, it had been in premium category, priced at Rs. 15. Then new brands with specific positioning and higher price tags entered the market. This created a level above Rs. 15 soaps and pushed Golden Glow down to the mid-priced range. So Golden Glows price was not commensurate with its premium position and image. Over the years, Golden Glow had become so sacred that Sensi India had been too scared to do anything to it. As a result, the soap was left with niche category of loyal users. This category neither shrank or increased, just kept getting older and older, and with it the brand also kept growing older. For example, when Mahajans wife had her first baby at 25, her mother had recommended Golden Glow for her dry skin and also for babys tender skin because it contained sesame oil. That was in 1979. Today, Mahajans daughter had turned 21 and was being wooed by Dove, Camay, even Santoor, and Lifebuoy Gold, with their aggressive advertising. Golden Glow had begun to lose its image of being contemporary as newer brands came in with newer values. Today, at 46, Mahajans wife still used Golden Glow, but when she recommended Golden Glow to her daughter, she said, But Golden Glow is a soap for mothers, for older people. That was a major problem. The Golden Glow brand had aged, and Sensi India hadnt even been aware of it. While its equity had grown with its users, its personality had aged considerably in the last 30 years. I dont think you can keep the personality young, unless you keep renewing the brand. The objective now is to widen your equity so that your image becomes young, continued Rajan. For instance, if today you were to personify a Golden Glow user now, it would be a woman of 45 years using the same brand for many years, who is aver-se to experimenting, ver y skincare conscious, very trusting, and very one-dimensional. As you can see, this is not a very competitive personality. These are the strengths of our Golden Glow, but these are also its weaknesses, he analysed. The context had changed. Today, youth demanded brands that stood for freedom and fearlessness. They demanded bold brands that dared to cure, not just p;eserve. Preservation is for old people. Those are the attributes being presented in evolved markets, said Rajan. To make Golden Glow contemporary, the attributes had to be re-framed, he felt. You cant make a young brand trusting caring, loving, without adding other attributes to it. Today, youth stands for freedom, for laughter, for frankness, for forthrightness. Thats what Close Up, Lifebuoy Gold, Vatika, and other brands propagate. So, either come clean and say it is for older skin which needs trust and kindness, or reposition the brand, said Rajan. Repositioning was also necessary to address another anomaly in Golden Gl ows image: its perceived premium. Sensi India had been unable to do anything about Golden Glow slipping into the mid-price range following the entry of more expensive brands. Now, as Rajan mulled over the brand extension plan, Mahajan felt that Golden Glows premium positioning was its core equity and that had to be maintained. If you are premium priced in the consumers mind, your extensions are automatically perceived as premium. So, if you dont present the other products as premium, the consumer will not see them as extensions of the brand, he said. For example, if you are to launch a shampoo which is priced lower than Sunsilk, but higher than Nyle and Ayur, then whatever the rationale, the consumer will not accept your product. It is not the Golden Glow I know, will be the feeling, he said. Mahajan felt that since premium positioning was one of Golden Glows equity values, it would be very difficult to convince consumers that the brand was being extended without hanging on to this particular value. Will they buy you r rationale that the very same values and equity would now be available at a low price? To be in the premium segment now, you have to price it at Rs 35 or 40, almost on a par with Dove, he said. With Dove retailing at Rs 45, Golden Glow will be perceived as a cheaper option. We cant simply raise the price, said Rajan. What are we offering for that increase? You can t add value because you dont want to tamper with the brand. The consumers will then ask, Golden Glow used to be so cheap, what has happened now? The user will forget that 15 years ago, Rsl0 was expensive, because all her comparisons would be in today s context, said Rajan. So whats the option? asked Mahajan. You dont have to be expensive to be premium, said Rajan. Golden Glow already has the image of a premium brand, thanks to its time-tested core values of purity, credibility, and reliability. What we can do is reinforce the premium through communication and positioning. In fact) we should have tinkered with Golden Glow long ago. That is what HLL did with Lux. It also launched a bridge brand, Lux International, in the premium category, said Rajan. How could we have done anything to the brand? asked Mahajan. The product had such a strong following. It stood for gold, for sesame oil, for its subtle earthy perfume. We changed the packaging periodically, but thats all we could do. Remember the time we brought out a transparent green Golden Glow with the fragrance of lime? It bombed in the market. Rajan was not in favour of the premium positioning. It appeared very short sighted to him, given the bigger plan to extend the brand. Where are the volumes in the premium segment? He asked. For some reason, every manufacturer feels that skincare can be an indulgence of only the moneyed class. As a result, there is a crowd in the premium end of the market. Do we want to be yet another player in the segment? Fifteen years ago, Golden Glow was perceived as a premium product. But today, globa1brands like Revlon, Coty, and Oriflame were delivering specific premium platforms. Golden Glow did not have a global equity. Let us revisit the brand and examine what it stood for 15 years ago and examine the relevance of those attributes in todays context, suggested Rajan. Golden Glow stood for care, consciousness, love, quality and all that. But today, are these enough to justify a premium position? he asked Mahajan. These attributes are viable in the mid-priced segment. He said. The mid-priced brand is the proverbial washer-mans dog, said Mahajan. You dont know whether you are at the bottom end of the premium range or at the top-end of the low-priced range. You end up creating an image of being on the opportunity fence. It is a mere pricing ploy, with no strategic value. QUESTIONS 1. Discuss the nature of problem(s) in this case? 2. Suggest the kind of consumer research needed? 3. How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons. CASE VI Impact of Retail Promotions on Consumers Shoppers Delight, a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The management knew it well that they had to advertise their retail promotions more, but they did not feel comfortable with the effectiveness of present efforts and wanted to better understand the impact of their present promotions. To better understand the effectiveness of present efforts, a study of advertising exposure, interpretation, and purchases was undertaken. Researchers conducted 50 in-depth interviews with customers of the stores target market to determine the appropriate product mix, price, ad copy and media for the test. In addition, the stores image and that of its two competitors were measured. Based on the research findings, different product lines that would appeal to the target customers were selected. The retail promotion was run for a full week. Full-page advertisements were released each day in the two local Hindi newspapers, and also in one English newspaper that devotes six pages to the coverage of the state. Each evening, a sample of 100 target market customers were interviewed by telephone as follows: 1. Target customers were asked if they had read the newspaper that day. This was done to determine their exposure to advertisement. 2. After a general description of the product lines, the respondents were asked to recall any related retail advertisements they had seen or read. 3, If the respondents were able to recall, they were asked to describe the ad, the promoted products, sale prices, and the name of the sponsoring store. 4. If the respondents were accurate in their ad interpretation, they were asked to express their intentions to purchase. 5. Respondents were also asked for suggestions to be incorporated in future promotions targeted at this consumer segment. Immediately after the close of promotion, 500 target market customers were surveyed to determine what percentage of the target market actually purchased the promoted products. It also determined which sources of information influenced them in their decision to purchase and the amount of their purchase. Results of the study showed that ad exposure was 75 per cent and ad awareness level was 68 per cent and was considered as high. Only 43 percent respondents exposed to and aware of the ad copy could accurately recall important details, such as the name of the store promoting the retail sale. Just 43 per cent correct interpretation was considered as low. Of those who could accurately interpret the ad copy, 32 per cent said they intended to respond by purchasing the advertised · products and 68per cent sad they had no intention to buy. This yields an overall intention to buy of 7 per cent. The largest area of lost opportunity was due to those who did not accurately interpret the ad copy. The post-promotion survey indicated that only 4. 2 per cent of the target market customers made purchases of the promoted products during the promotion period. In terms of how the buyers learned of the promotion, 46 per cent mentioned newspaper A (Hindi), 27 per cent newspaper B (Hindi), 8 per cent newspaper (English), and 15 per cent learned about sale through word-of mouth communication. The retail promotion was judged as successful in many ways, besides yielding sales worth Rs 900,000. However, management was concerned about not achieving a higher level of ad comprehension, missing a significant sales opportunity: It was believed that a better ad would have at least 75 per cent correct comprehension among those aware of the ad. This in turn would almost double sales without any additional cost. QUESTIONS 1. Why would some consumers have high-involvement levels in learning about this sales promotion? 2 Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not? 3. Do you think such promotions are likely to influence the quality image of the retail store? Explain.

Any Topic (writers Choice) Example

Any Topic (writers Choice) Example Any Topic (writer's Choice) – Case Study Example Exercise Programme and Asthma Insert Insert What is the species of the model/study organism? Patient with Asthma 2. What is one piece of interesting information found in the introduction? Asthma is a chronic disease and some of the symptoms are is difficulty in breathing and lungs being filled with air. The other point of interest is the objective of the study that is the effect of an exercise programme and vitamin D supplementation on performance and respiratory indicators in patients with asthma (Couzen, 1991). 3. What are the major question and / or hypothesis studied in the journal article? The following are the issues of the study;- How does aerobic exercise help patients with asthma? How does both aerobic exercise and supplement of vitamin D help patients with asthma? How does vitamin D alone affect asthma patients? What are the effects of asthma patients who do not do exercises and use vitamin D supplement? 4. A sampling of the study? The sampling took place in Ilam, Iran. Where by 32 women with asthma volunteer to be the sample size. To determine whether the women who were asthmatic or no a clinical examination, pulmonary function tests, a skin prick test for aeroallergens, and a six-minute walk test (Couzen, 1991). The participants were allocated four treatments that are as follows; - 8 weeks of aerobic exercise, aerobic exercise, and vitamin D supplementation and vitamin D supplementation alone. The control group did not participate in the exercise programme and did not receive vitamin D supplementation. 5. Choose one experiment from the study a) Describe the experiment One of the experiments done was an aerobic exercise that lasted for the duration of 8 weeks. This 8-week exercise programme comprises of 30 minutes session of the exercise per week.There the stretching, walking and running is part of the task (Couzen, 1991). b) What are the prediction and response variables for the experiments? The prediction is that the ones who were doing aerobics and vitamin D supplement had improved pulmonary function. c) Describe how the evidence supported/ answered the primary hypothesis /questions? The experiment showed that the group involved involvement in an 8-week aerobic exercise and vitamin D supplementation programme and the one involved in both aerobics and vitamin D supplement showed a decrease in FEVI, FVC and 6- MWT. This shows that this exercise could improve the airflow in the lungs (Couzen, 1991). 6. What was the major conclusion of the study From the findings, I can conclude that aerobic exercise and vitamin D supplement would improve pulmonary function and activity tolerance in asthmatic patients. This remedy could be used as a non-pharmacological treatment and as part of pulmonary rehabilitation programme in asthmatic patients used by specialists. This will help in economic savings in terms of reducing the health cost. The analysis met the objectives for the study and were regarded successful. Future search in the same field can attract different approaches towards getting accurate results. They include the use of modernised technological equipment to carry out the measurement, data entry, and analysis. References Couzen, N. H. (1991). Asthma and Exercise. Jones and Bartlett.

Reserved Words in Java

Reserved Words in Java Reserved words are words that cannot be used as object or variable names in a Java program because theyre already used by the syntax of the Java programming language. If you ttempt to  use any of the words below as identifiers in your Java programs, youll get an error like the one below. List of Reserved Java Keywords abstract assert boolean break byte case catch char class const continue default double do else enum extends false final finally float for goto if implements import instanceof int interface long native new null package private protected public return short static strictfp super switch synchronized this throw throws transient true try void volatile while *The  strictfp  keyword was added to this list in Java Standard Edition version 1.2,  assert  in version 1.4, and  enum  in version 5.0. Even though goto and const are no longer used in the Java programming language, they still cannot be used as keywords. What Happens If You Use a Reserved Word? Lets say you try to create a new class and name it using a reserved word, like this: // you cant use finally as its a reserved word! class finally {   Ã‚  Ã‚  public static void main(String[] args) {   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  //class code..   Ã‚  Ã‚  } } Instead of compiling, the Java program will instead give the following error: expected

Financial Reporting for Sainsbury Essay Example | Topics and Well Written Essays - 1500 words

Financial Reporting for Sainsbury - Essay Example Income 640 585 Revenue 21,102 19,964 Net Profit Margin (Net Income / Revenue) 3.03% 2.93% (Sainsbury’s Annual Report 2011) The net profit margin indicates that over the past two year period, the company has increased its earning per dollar of revenue earned as it net profit margin percentage has increased from 2.93% in 2010 to 3.03% in 2011.additionally, for the current year, we can see that the company has earned 3 cents in net profit or net income against each dollar of revenue that it has earned in 2011. These net profit margin figures are also indicative of the fact that the company has been able to grow and improve its pricing strategy, reduce its operational costs and reduce its liability costs (interest to be paid) over the year which had led to an increase of 0.1% over the year (Ratio – Profit Margin, 2012, 3 Financial Ratios, 2012) Stockholders Equity Ratio: Details 2011 2010 Total Liabilities 5,475 5,679 Stockholders Equity 4,221 4,157 Stockholders Equity Rati o (Total Liabilities / Stockholders Equity) 1.30 1.37 (Sainsbury’s Annual Report 2011) The stockholders equity ratio indicates that the company has leveraged its equity and taken loans and established liabilities against it. The ratio is indicative of the number of times the company has leveraged itself over its equity. This implies that in 2011, the company has leveraged about 1.3 times its equity which has actually reduced from the previous year when it was 1.37 in 2010. A high ratio of stockholders equity indicates that the company has an aggressive financing mode and would like to grow through financial leverage instead of organic growth through buildup of retained earnings. For an organization that is in the retail sector, leverage ratios are generally ranging from 1.5 to 1.68 which means that... Center of discussion in this paper is Sainsbury Supermarket Ltd. Is a child company of Sainsbury’s PLC which is also commonly known as Sainsbury’s and is also the third largest retail outlet in the United Kingdom with a market share ranging to about 17%. Sainsbury’s has a long and hard history with several brand and organizational re-launches and which dates back to the 19th century in the Victorian Era. It became the largest retail store in London in the early 1920’s and is considered as a pioneer for self service in a retail store. In the early 1990’s, Tesco and Asda became larger than Sainsbury’s and took over its market share letting it slide down to the third position in the retail industry. In 2010-11, Sainsbury launched several sponsorship programs, the most popular of which is the sponsorship for 2012 Paralympics. In 2011, Sainsbury’s also opened its 1000th store which is based in Scotland and marks a major milestone for the co mpany and for the entire Sainsbury’s group. The financial analysis for Sainsbury’s includes two major ratios which are Net Profit Margin and Stockholder’s Equity Ratio. The case in point was the annual report for 2010-11 for Sainsbury’s Supermarket Ltd. which is one of the largest retail stores in the United Kingdom. The analysis of its ratios indicates that the company has shown great promise and its net profit margin has shown an improvement over the two year time period while its leverage is also significantly lower than an average of the retail companies.

Internet Security Essay Example | Topics and Well Written Essays - 500 words

Internet Security - Essay Example The privacy aspect has been given significance in the wake of the cyber crimes which are rampant in the time and age of today and Facebook is not an exception to this rule. It is quite understandably one of the major reasons why looking over the shoulder of a Facebook user would actually tell the other individual his username and password, and hence his account can be compromised upon. In addition, the fact that saving a password can be deemed as a nuisance for the original user since his Facebook page can be opened by any laptop user which accesses it. The second aspect of Internet security for the sake of Facebook is related with Authentication. This would mean that the social networking website would ensure that the user is genuine and that he is using Facebook from a location which is registered with him alone. No one else would have the right to make use of Facebook from a location or a computer which does not belong to the original Facebook user (Aceituno, 2005). Authentication asks the users to validate that both the parties, i.e. the user and the Facebook website that they have a connection between the two so that the next step could be moved on towards. The third aspect of Integrity deals with the rationale that data cannot be modified without detecting it properly. This means that a proper code is encrypted within Facebook which asks of the users to log in and hence use Facebook for their own genuine wishes. No one else does have a right to compromise on the integrity premise and hence be a source of trouble for the original user of Facebook. The fourth and last aspect deals with nonrepudiation. This encloses the terms and conditions as laid down by Facebook as well as its privacy policy. This is in essence a contract which has the intention to fulfill a contract between the user and Facebook (Dhillon, 2007). It also states that neither of the parties, i.e. the Facebook user and the Facebook company can deny that they did not

This coursework assignment is to investigate resistance Essay Example for Free

This coursework assignment is to investigate resistance Essay To investigate it, we must first understand it. What is it? Where does it come from? The most fundamental basis to understanding resistance is to know about current. Electric current is a flow of electric charges. Like water in a heating system, the charged particles are already in the conductors. Most electrons in a conductor (e. g. copper) are held tightly to their atoms, but each atom in a conductor has a couple of electrons that are loosely held. Since the electrons are negatively charged, an atom that loses an electron is left with a positive charge (since the protons remain), and is called an ion. This means that copper (and all similar conductors) consist of a lattice of ions surrounded by free electrons. The ions can only vibrate in their current state, but the electrons can move randomly throughout the lattice. All metals (conductors) are made this way. When a battery is attached to a metal, the free electrons are repelled by the negative terminal and attracted by the positive one. They still move randomly, but they all move slowly in the same direction with a steady drift velocity. This is a flow of charge, an electric current. Current is measured in Amps (I). A simple circuit through a conductor looks like this: The greater the resistance of a component, the harder it is for charge to flow through it. In a conductor with a higher resistance, the electrons have more collisions with the ions than if they were flowing through a conductor with lower resistance. If there is a potential difference (Voltage, V) across a conductor, a current (Amps, I) goes through it. But when you apply the same potential difference across different conductors, the currents are different. For example, if we put a potential difference of 230V across a kettle and toaster, the current in the kettle is 10A, whereas the current in the toaster is only 5A. The current is smaller in the toaster so it must have a higher resistance. Resistance is measured in ohms (? ) and has this definition: The resistance of a conductor is the ratio of potential difference applied across it, to the current passing through it So the formula for resistance is: Resistance, R = Potential difference across the conductor, V (volts) (? ) Current through the conductor, I (amps) or R = V or V = I R I As the potential difference doubles, so does the current. This means the resistance of a wire is constant. This rule was discovered by Georg Ohm and is true for all metals at a constant temperature. As long as a metal is kept at a constant temperature, the current through a conductor is directly proportional to the potential difference across it This is ohms law, and it can help us to get good results. There are a number of factors affecting how much resistance a conductor has. They are these: Type of material Different conductors have different levels of resistivity. E. g. Copper has a much lower resistance than nichrome.   Length A short wire has less resistance than a long one. The free electrons have to travel a farther distance in the long wire, passing between more ions. This increases the chances of an electron hitting one, therefore there are more collisions, thus a higher resistance.   Cross-sectional area A thin wire has more resistance than a thick one. This is simple due to the fact that more electrons can flow through a thicker wire, similar to the way more water can pass through a wider pipe. Temperature In metals, a hot wire has more resistance than a cold one. This is because, as a metal heats up, the ions vibrate more. This increases the chance of them colliding with electrons, thus there is a higher resistance. The resistance of a wire at constant temperature depends on its dimensions, and the material from which it is made. Every material has a property called its resistivity (p). It is measured in ohm metres (? m). The higher the resistivity, the harder it is to charge flow through the material. Conductors have low resistivities and insulators have very high ones. If we know the resistivity, the cross-sectional area and the length of a sample material, we can calculate its resistance thus: Resistance, R = Resistivity, p (? m) x length, l (m) or R = p l (? ) Cross-sectional area, A (m2) A So now that we understand what resistance what are we going to do with it? Why an experiment of course! Im going to be investigating how the length of a wire affects the resistance. I will try passing the same voltage through different lengths of the same wire and see how length affects the resistivity. Prediction I predict that the longer the wire is, the higher the resistance.

Class Distinictions in Pygmalion Essay -- essays papers

Class Distinictions in Pygmalion Pygmalion, by George Bernard Shaw, is a thrilling drama in which a scientist of phonetics tries to transform a cockney speaking Covent Garden flower girl into a woman as poised and well-spoken as a duchess. The play considers some of the illusions of the class distinctions. This is represented by the characters, their situations, and their aphoristic comments. Eliza Doolittle starts out as a sassy, smart-mouthed flower girl with disgraceful English. See goes to see Professor Higgins to see if he will teach her to speak properly and act more like a lady. This also would require her to become a high-classed member of society. I want to be a lady in a flower shop stead of sellin at the corner of Tottenham Court Road. But they wont take me unless I can talk more genteel. He said he could teach me. Well, here I am ready to pay him–not asking any favor–and he treats me zif I was dirt. (1160) That was the flower girl, Eliza Doolittle, talking to Colonel Pickering about how she want to become a lady and how Mr. Higgins refused to help her because she belongs to the lower-classed section of society. Later she finally convinces Mr. Higgins to help her, but to him she is just an experiment of phonetics. Mr. Higgins is a high-classed professor of phonetics. He believes in concepts like visible speech, and used all manners of recording and photographic material to document his phonetic subjects. This reduces people and their dialects into what he sees as easily understandable units. However, he is also a very eccentric man. He goes in the opposite direction from the rest of society for most matters. He is also very impatient with high so... ...g life means making trouble. Theres only one way of escaping trouble; and thats killing things. Cowards, you notice, are always shrieking to have troublesome people killed (1199). That was Mrs. Higgins talking to Liza. This comment that she made was definitely an aphorism. This is because she was making a wise observation on trouble in life. She is saying that all parts of life including all social classes have some trouble in them, but that is what makes it life. Without trouble life would be boring and pointless. The fact that Pygmalion contains illusions of class distinctions is clearly shown through the characters, their situations, and their aphoristic comments. In Eliza’s quest to become a lady she had to deal with many social class problems, however, she overcomes them with the help of Hr. Higgins and becomes a high class lady.

Medical Use Of Body Massage Health And Social Care Essay

Body massage is a monolithic topic and includes many different types of technique and has a huge history of usage. Research, controlled surveies and clinical surveies have been undertaken in this field. Some of the most of import instances and noteworthy surveies will be discussed in greater inside informations subsequently. Although this essay will discourse â€Å" Swedish massage † in the most portion, it is helpful to discourse the field of complementary therapy as a medical system in a whole, along with the interchangeably used word â€Å" holistic † and the statement as to whether this is justly termed when in usage or non. â€Å" Complementary † therapies, although a reasonably recent add-on to conventional medical systems in the Western universe of normal Orthodox medical interventions, and they have a long and full history of usage in the Eastern universe. Natural therapies Complementary therapies are defined by Sairam ( 2007 ) as: â€Å" A system of alternate therapies, analogue to patterns in modern medical specialty. Treatments and therapies are frequently in concurrence with conventional medical specialty. † ( Sairam ( 2007 ) . Complementary therapies are now estimated costing: â€Å" $ 60 billion a twelvemonth and rise. In France, 75 % of the population has used some signifier of what is frequently called complementary medical specialty. That figure is about 50 % in the UK, 42 % in Canada, and 35 % in Norway. † ( Murcott, 2006 ) . The Ernst et Al, ( 2008 ) gives a wide definition of the term complementary therapies in the Oxford Handbook of Complementary Medicine: Complementary medical specialty is diagnosis, intervention and/or bar which complements mainstream medical specialty by lending to a common whole, fulfilling a demand non met by orthodoxy, or diversifying the conceptual model of medical specialty. † ( Ernest et al ( 1995 ) ) . Complementary therapies are now freely available on the NHS by referral by General Practitioner, the NHS web site discusses what it believes the definition of complementary therapies should include: â€Å" Complementary medical specialty ( or therapies ) is used to mention to those methods which can be used aboard or to ‘complement ‘ conventional medical specialty, but the differentiation between alternate and complementary medical specialty is non absolute and may depend on the context. Many people now use the term complementary and alternate medical specialty ( CAM ) to include both attacks. † ( NHS grounds web site ) . A word that is seen to be used interchangeably with that of complementary or alternate therapies is the word â€Å" Holistic † . The true significance of holistic or holistic theory from â€Å" The Collins Concise Dictionary † is: â€Å" ( in medical specialty ) the consideration of the complete individual in the intervention of disease. † The term â€Å" holistically † , is used by a variant sums of healers and professionals who either agree or disagree with the term being used in massage therapy, as the true significance of holistic is to handle the whole organic structure or the organic structure as a whole. Practitioners of Swedish massage would ignore massage and the term â€Å" holistic † being used together, they would most likely answer that massage is used for specific jobs, complaints and due to illness, hurt of other signifiers of harm to the musculus. The healers of such subjects would include that handling the organic structure as a â€Å" whole † would hold to include facial interventions and this would travel really much against the grain of specific signifiers of massage, which is used for handling specific jobs ( e.g. hurt due to overdrive of the biceps brachii musculus ensuing in a musculus failing of which is treated by massage ) . Therapist handling musculus hurts would justly r eason that to utilize facial massage to help the biceps hurt would be like sewing pants up with a knitting acerate leaf. So overall the sentiment of handling clients with a massage that is considered holistic, is non precisely the right term and would be better suited when discoursing other complementary therapies such as aromatherapy or reflexology. To to the full implement the word holistically into a intervention, it must suit into one of the classs of holding an consequence on one or more of the, psychological, physiology and physical factors and with this significance massage is non a â€Å" entirely, Holistic † intervention. Introducing the essay capable massage, it should be stated that many healers believe that massage is non a topic which can be used under the header of complementary therapy, and should that rub down should be wholly separate to this subdivision of health care. However, it seems in this twenty-four hours and age anything that goes against the â€Å" conventional † and Orthodox interventions of the western universe is now a complementary or alternate therapy. To to the full implement the word holistically into a intervention, it must suit into one of the classs of holding an consequence on one or more of the, psychological, physiology and physical factors. The significance or interlingual rendition of massage comes from the Arabic â€Å" Mass significance to press, â€Å" the Chinese phrase â€Å" anmo and amma † to intend the â€Å" imperativeness – hang-up † and tuina significance to â€Å" push-pull † . † ( Fritz ( 2009 ) ) . While the Greek use the term â€Å" massein † which is translated as knead and the Arabic â€Å" mass'h † to intend imperativeness quietly. Among the most noteworthy mentions to the definition of massage it is described really similar from century to century, Holey and Cook ( 2004 ) gives a assortment of definitions as to what is a usher to definitions on the topic, in â€Å" Evidence – Based Curative Massage † a assortment of different definitions are given: â€Å" Massage is the term used to show scientific uses which are performed by the custodies of the operator upon the organic structure of the patient†¦ and is a natural method of reconstructing the portion, either locally or by and large injured, to its normal status. ( Ross ( 1907 ) . â€Å" †¦ massage may be described as a scientific manner of handling some signifiers of disease, by external uses, applied in a assortment of ways to the soft tissues of the organic structure † . ( Goodall- Copestake ( 1926 ) ) . â€Å" †¦ massage uses may be stationary or progressive ; they may be variable in strength of force per unit area exerted, surface country treated and frequence of application † . ( Westland ( 1993 ) ) . Massage has been used by many civilizations and is besides known as the â€Å" laying on of custodies † from Christianity. But massage is something that as human being is natural in our being and mind, when a individual hurts themselves the natural action is to rub the country. Massage has a huge history, from Country to Country and from civilization to civilization. Massage has been used within the Chinese tradition for many centuries, developed from every bit early as â€Å" A.D. , 589-617 † , ( Fritz ( 2009 ) ) , the Chinese tradition uses the methods of kneading and musculus uses to alleviate different types of wellness job or unwellness. Handss were the first most common signifier of tool for supplying this type of pattern to the organic structure, but developing this therapy, came adding tools like little acerate leafs to specific countries â€Å" medians † to the organic structure to impart and unblock energy. Based on the original Chinese impression of â€Å" chi † and the blocking of the 12 acmes that impair good wellness, were taken and adapted by the Nipponese techniques of massage and what the Chinese phrase â€Å" Qi † the Japanese termed â€Å" Ki † . Parry ( 2010 ) explains that â€Å" †¦ if Ki is fluxing swimmingly around the medians, so the individual will remain in good wellness. † ( Parry ( 2010 ) . The Nipponese massage, Shiatsu, is said to replace and equilibrate the â€Å" Qi † , or the critical energy that flows throughout certain â€Å" medians † of the organic structure. In Indian medical specialty the intervention of â€Å" Ayurveda † is given to patients. It is debatable to discourse this type of therapy as complementary due to the fact it is â€Å" Ayuvedic † medical specialty that is usually used. The term â€Å" Ayuvedic † treats the organic structure as a whole and non dividing each symptom individually. This type of Indian medical intervention has been has been common topographic point for centuries and so much so, Ayuvedic patterns are built on to conventional, Western known infirmaries. The usage of massage in this therapy is to chiefly to detoxicate and liberate up the musculuss of the organic structure. The type of massage Indian Ayurveda physicians use are to hike energy degrees and usage motions named â€Å" shampooing † ( Gould ( 2004 ) ) , to help this consequence. The Greek ‘s used massage therapies to help recovery and assist preparatory exercisings for jocks, but most of import were the interventions given to gymnasts, making a new system of massage techniques for helping preparation strength. A celebrated Grecian doctor, Hippocrates ( 460-370 BCE ) , taught that massage and touch, specifically in a certain ways, utilizing gestures like stroking and rubbing, benefited the bosom and blood circulation of a patient as a proviso for mending. It is documented that: â€Å" Rubing can adhere and loosen, can do flesh and cause parts to waste ; difficult friction binds, soft friction loosens ; much friction causes parts to blow, moderate friction makes them turn. † ( Hippocrates 460-370 ) Hippocrates the â€Å" Father of Medicine † ( Braun and Simonson ( 2005 ) inspired a huge sum of professionals to research more the effects of massage. Roman doctor, Galen ( 130-201 CE ) added to the instructions of Hippocrates by discoursing how specific motion techniques could profit the bosom and circulation, ensuing in the fix of hurts quicker. Galen was instrumental in the apprehension of musculus fibres and stroking motions which aided wellbeing. Another â€Å" initiation male parent † , Per Henrik Ling ( 1776-1839 ) , a Swedish born healer took the instructions of the Chinese and Greeks and developed the impression of massage as a mending force earnestly. Ling, travelled the universe larning different massage techniques, he based his surveies specifically with gymnasts. He took what he learnt from the Eastern universe and developed the â€Å" Ling system, Swedish Massage, or the Swedish motion remedy † ( Salvo ( 2003 ) ) which we may now give voice as â€Å" Swedish Massage † . Ling used his massage rules when set uping the Sweden â€Å" Royal Central Institute of Gymnastics. â€Å" ( Salvo ( 2003 ) ) . Ling ‘s instructions were categorized into four different techniques of motion, ( 1 ) aesthetic, ( the cognition and usage of feeling or emotions, ( 2 ) educational, ( learning the organic structure how to keep its ain position ) , ( 3 ) medical ( rectifying certain defects in the organic structure ) and ( 4 ) armed forces ( usage of toughening the organic structure musculuss ) and besides included the footings given to different types of motion, like that of â€Å" active † and â€Å" inactive † . Dr Johan Mezger ( 1838-1909 ) , used the work of Ling and began calling techniques of massage such as â€Å" effleurage † and â€Å" tapotement † . Further to this work, Dr Emil Kleen took techniques further and discussed the motions effects on the assorted organic structure systems. Kleen ‘s book â€Å" The Handbook of Massage † gave a elaborate system of session lineations and specific safety recommendations. In the United Kingdom during the early 1900s, the term â€Å" massage † had been overly used in the incorrect footings, and were symbolical with the solicitation and pattern of â€Å" harlotry † ( Braun ( 2005 ) ) and houses of discredit, this was the distressing position of the British Medical Association ( BMA ) . The BMA was the first to show dismay towards the massage therapies. The constitution of The Society of Trained Masseurs ‘ in 1894 gave manner to healers holding to hold specific makings to pattern safely and outlined demands that healers must hold a on the job cognition of anatomy and physiology. This was so changed to the Incorporated Society of Trained Masseuses and so The Chartered Society of Trained Massage and Remedial Gymnastics. However, the United States of America embraced the usage of massage and used the footings otherwise, the word massage went from strength to strength and massage healers were extremely qualified and trained professionals. Two really influential people in the USA who provided grounds for massage therapy working within the health care systems, was Dr. George Taylor ( 1850 ) who took the massage techniques of Ling and reproduced them, he established the Remedial Hygiene Institute. Deems taylors used the Ling system and worked around it he represented his surveies as â€Å" Movement Remedy † . The other influential author was Dr John Harvey Kellogg ( 1842-1953 ) , he specialized in the intervention of massage and gave documented surveies in American sanatariums â€Å" analyzing mechanical, automatic and metabolic effects of massage on the different systems of the organic structure † , ( Braun ( 2005 ) ) . Kellogg ‘s book â€Å" The Art of Massage † 1895 gave det ailed anatomical mention to rub down applications. His work was an outstanding influence of massage during this period and is still used extensively today. As illustrated the historical background to massage is huge, during the past century massage has been given expansive prestigiousness and has found its ain manner into the Orthodox medical patterns that are used today. The National Health Service ( NHS ) are now more significantly altering their referral system and include assorted types of complementary therapy, included is that of massage. Many nurses and nurse practicians hold excess preparation certifications and making to utilize massage in their attention of patients.

The War to Save a Nation

The War to Save a Nation Should we interfere in countries that are in civil war or in need of help, or should we as a nation be more concerned about our own issues on the other hand? There are many different viewpoints on whether we should be in Afghanistan or Iraq; both sides of the argument have valid points supported by facts and strong beliefs. l, for one, strongly believe that there should be a continued presence in those countries. I believe it is morally wrong to turn one's back and pretend nothing is happening.The war in Afghanistan over the past 12 years has come at a great cost in means of oney and lives, although the benefits coming from this war are Justified in my eyes. In this paper I will go over how the lives being sacrificed have been for a cause that is improving the lives of Afghans, keeping our nation safe from terrorist attacks, why there is a need for Justice to be served, how the lives being lost are for a greater good, how the money being spent will lead to a better future for Afghanistan, how Democracy can be achieved, and how terrorism needs to be addressed as a regional issue.For there to be a desirable and meaningful achievement of the goals that we ave placed on this war there is need for a continued presence in Afghanistan. Washington provided Afghanistan with 51. 8 billion dollars between 2001 and 2010, about 56% of this money was spent on equipping, training Afghan forces while the other portion was spent on humanitarian, economic, governance and counter- narcotic programs. Wahabuddin) With the money provided by the U. S. the Afghan population has greatly increased in these areas over the past decade, which is what we as a nation have been striving for so that we may bring this war to an end. The ives being sacrificed in this war with rising casualties has come at a great cost, but is leading to the Afghan nation to become a more stable country.In the article â€Å"Justifying sacrifice: Barack Obama and the selling and ending of the war in Afghanistan† Trevor McCrisken goes on to say In order to ‘sell' the renewed effort to bring the Afghanistan campaign to ‘a successful conclusion', Obama has drawn heavily on the idea of ‘sacrifice' by emphasizing in his rhetorical defence of the commitment of further US troops that the protection of the United States and its nterests against further terrorist attacks compels America to bear the burden of sacrifice that continuing the war entails. McCrisken 1) With that said the author shows that the war Afghanistan and the sacrifices made are necessary for us to bear to ensure our safety. Barack Obama used his Inaugural address to call all Americans and clarify the need for sacrifice and the reminder of the sacrifices made in the history of our nation, and the need for our nation to bear those sacrifices again in order to create a better life for our nation and the Afghan public (McCrisken 2) Our afety as a nation is not the only at risk and to en sure future safety for the Afghan public sacrifices need to be made.With the ongoing war in Afghanistan the lives being lost on both sides are reaching heights that we as a nation never hoped for, but is needed to keep our country safe and to better the lives of Afghans and rebuild the country so that it may thrive. The number ot deaths ot Coalition torces and Atgnan civilians nas exceeded t justification of sacrifice, but when it is the terrorist groups that are responsible for the majority of civilian deaths. The Taliban need to answer for their crimes and be held accountable for their actions. Between 2007 and 2010 Taliban accounted for 5,570 civilian casualties in Afghanistan.Oust War Index) The number of deaths caused by Taliban need to be answered, and the continued presence of a Coalition force is what is needed to exact Justice on those who prey on the weak. The average life expectancy in Afghanistan in 2004 was 42, and the more devastating fact was that 25% of children did not make it to the age of five (Costs of War) The fact that so many re dying at too early of an age because the ongoing war is a tragedy, but in order to reclaim Afghanistan there needs to be Justice served for those responsible.The Taliban are accounting for countless deaths in Afghanistan, not only soldiers but also civilians and need to answer for their crimes against the Afghan nation. The benefits of an ongoing presence in Afghanistan and the sacrifices being made do not Justify the means. Over the years there have been many improvements to Afghans lives with that comes sacrifice, but to make a change sacrifices have to be ade.In 2001, 8% of Afghans had access to some form of health-care, but has now risen to more than 80% (International Security Assistance Force 27) With this improvement shows that the lives being sacrificed have greatly improved the country Afghanistan and that there is better care and hope for Afghan. Between 2001 and 2008 the number of children attending sc hool rose from 900,000 all the way up to 5 million, with a third of those students being girls and young women. Metzler 39) Over the past decade all the schools that have been built and the number of children ttending school these days show how much a impact we have made on the nation of Afghanistan in the means of an education which will improve the economy in Afghanistan. Even though there have been many lives lost due to this ongoing war in Afghanistan, the benefits for the population of Afghanistan have risen drastically from where the nation was before 2001.The money being spent in Afghanistan is being used in a way that is greatly improving the lives of citizens in the country of Afghanistan, and is providing the nation with a brighter future to grow from. In 2008 Washington spent $3 billion dollars in total assistance for health, education and agriculture (Metzler 40) This money that has been put into Afghanistan shows that our Nation is using our tax dollars in a way that we can be proud of, and how important it is to be less concerned about how much is being spent but the greatly positive effect we are having on a nation that needs help.In 2007 the Afghan National Army and ISAF (International Security Assistance Force) worked together and cleared the entire Ghazni Province of Taliban. On top of providing medical support to 2,300 citizens, uilt 10 new schools, gave out 260 tons of humanitarian aid and also one million dollars committed towards additional development. (Afghanistan 33) The money put into Afghanistan and which is being spent on this war, are benefiting the people of Afghanistan in such a way that it is greatly improving the lives of the civilians in country.Democracy can be achieved in Afghanistan to provide the nation stability by creating political competition and providing accountability to the Afghan citizens, which will in turn get the Atgnan nation to strive to improve their country and esire for a better future. â€Å"If the Natio nal Assembly is not seen to be achieving anything, citizens are likely to lose faith in democratization as a whole, allowing old powerbrokers to reassert themselves outside constitutional structures. (International Crisis Group 96) With this said it shows how the Afghan nation needs to strive and have a hand in the future that is being built around themselves, rather than sitting on the sidelines watching their country change before their eyes. The younger generations of Afghans are watching their country and government being built efore them, but do not have a part in what is happening and feel left out of the political decision process in their country. Sultanzoy 100) The author explains how the younger generation need to be able to have a hand in how their nation is being built, and the need for a Democracy so that their voices can be heard. The progress and push to create a Democratic society in Afghanistan is possible, and the work being accomplished is leading to free and fair elections which would lead to a better life for all Afghan citizens and generations to come. The war in Afghanistan needs to be addressed as a regional issue to improve the economic growth of the country of Afghanistan.From that point, there will be more opportunities for young Afghans to have a better future rather than having the few choices they have now. â€Å"Desperation and poverty are the tools used by evil forces to raise their terrorist cadres. But that environment will not change if political will is lacking, and if there is no action by the US and the governments of the region to get our economies to create Jobs that offer hope. † (Karzai 228) Hamid Karzai the President of Afghanistan shows in this quote that the need for Afghanistan needs to have a focus on the political and economic aspects in order to make a change and a better future.The Economy has continued to grow at rates between 12-14 percent per year which is the highest in South Asia. (Metzler 40) This is what the effects of the continued presence and aid of our government has shown for in Afghanistan, and how the regional issue is being addressed in a way that shows that there can be a bright future for Afghanistan. The war in Afghanistan these days is being addressed n a more regional note rather than the way it was in the earlier parts of the war.Afghanistan's economy has been rising steadily due to the support coming from the U. S. and Coalition Forces. There are many different viewpoints on whether we should be in Afghanistan or Iraq; both sides of the argument have valid points supported by facts. l, for one, strongly believe that there should be a continued presence in these countries. I believe it is morally wrong to turn one's back and pretend nothing is happening. There is the possibility to provide a better future for Afghanistan.The lives being acrificed have been for a cause that is improving the lives of Afghans, keeping our nation safe from terrorist attacks, Justic e is needed to be served, the lives being lost are for a greater good, the money being spent will lead to a better future for Afghanistan, Democracy can be achieved and terrorism needs to be addressed as a regional issue. This ongoing war with all the rises and decline over the years has brought Afghanistan to the point where it is at now. The war is not over and needs to be continued so that we may improve this world that we live in, one country at a time.

Harley Davidson

Harley Davidson What picture immediately springs into mind when Harley-Davidson is mentioned? The average person in an association game would likely say, "motorcycle". Indeed, Harley and motorcycle seem almost synonymous. Harley-Davidson is a household name to motorcycle enthusiasts, and the company is inarguably successful. In fact, they just celebrated their 100th anniversary in 2003. However, success was not always easy for this well-known company. It is no secret that they went through a major crisis in the mid-1980's. Ozley and Teerlink (2000) explain that during this time, "The ferocious competition from Japanese imports coupled with quality problems, lagging product design and development, and high manufacturing costs, created a major crisis at the motorcycle maker..."The crisis situation above is far from obsolete in today's society. In fact, it seems to be a most prevalent topic at present, especially during the election season as politicians discuss the countless jobs which are rapidly bei ng shipped overseas where companies can acquire cheaper labor.Harley-Davidson 1000 cc HT 1916

Complete List of FREE ACT Math Practice Questions

Complete List of FREE ACT Math Practice Questions SAT / ACT Prep Online Guides and Tips Whether you're on a budget or just want to see what kinds of ACT Math study materials you can access for free, you've come to the right place. Though the internet is chock-full of ACT resources of dubious quality, we've collected and put together only the highest quality free ACT Math study materialavailable. So let's jump right in! Note: For guides and reviews of the best for-pay ACT study, check out our list of ACT study links, which includes all official practice tests, and our top picks for ACT prep books. Why You Must Use High-Quality ACT Math Materials Because the ACT is a very specific type of standardized test, it's crucial that you study using the right sources. Studying with the wrong materials is about as bad as not studying at all,and there are, unfortunately, a lot of poorly designed ACT prep materials floating around. So don’t be tempted by the many websites and programs, both free and paid, that provide ACT prep materials of poor quality. If you spend your time studying from inferior materials, you will not have a clear sense of how you’ll perform on the ACT.Proper test prep is about assessing your current level and improving upon it, but you won’t be able to do this if you get a false sense of your skill level (either higher or lower) based on low-quality study materials. In short, any practice problems that don't properly reflect the types of questions you’ll see on the ACT aren't worth your time! Knowing this, the absolute best study strategy is to use official ACT materials.The test is designed by ACT, Inc., and their free materials are far and away the best place to start. From here, you can then branch off to programs and resources that utilize (or closely resemble) this official material. Because you should only be studying from websites and programs that are as close to the source (i.e., the official ACT) as possible, there sadly aren't a whole lot of free materials available. That said, we've found a couple of solid free ACT Math resources you can use in your prep. Read on to see what these are! The 4 Best Resources for Free ACT Math Practice Here are four super helpful websites you can use to help you make the most of your ACT Math studies- and you don't have to pay a cent for any of them! #1: ACT, Inc. The creator of the test itself, ACT, Inc., should always be your first go-to website for any and all ACT matters. Luckily, they also have a good deal of free study resources, offeringboth complete ACT practice tests and individual Math practice materials. Free Official Full-Length ACT Practice Tests The five tests linked below are the only free tests available from the past 10+ years.Each ACT test includes an optional Writing section and answer key: ACT Practice Test 2015-16 ACT Practice Test 2014-15 ACT Practice Test 20-12 ACT Practice Test 2008-09 ACT Practice Test 2005-06 You might notice that there are missing years here (2006-07, 2007-08, etc.). This is because the ACT repeats tests for different years, meaningthatthe tests for missing years are actually duplicates of the ones above. Note: If you buy the third edition of theACT Red Book, you'll have access to five more official ACT practice tests, but this is obviously not free (around $30 on Amazon).You can also buy the more recent 2017-18 edition of the ACT Red Book, but this oneonlyincludes three practice tests whose questions often overlap with those in the practice tests above. Free Official ACT Math Practice In addition to complete practice tests, the official ACT website providessample math questions with answer choice feedback. These are a full 60 questions in ascending order of difficulty, just like a real ACT Math section. It's essentially another free complete ACT Math test with which you can study! We recommend solving all your questions on paper and then checking your work at the end, rather than checking your accuracy after each question. This method will give you a better sense of how you’ll do on the ACT (remember, you won’t get immediate feedback while you’re taking the actual test!). No need to worry about bills here- most of your ACT studying can be done for free. #2: PrepScholar ACT Blog At PrepScholar, we've compiled tons offree resources for all your ACT Math needs, including detailed guides on every ACT math topic. Our articles give definitions and explanations for major math concepts, offer examples of how you’ll see each topic on the test, and provide ACT practice questions with detailed answer explanations. Below are some of our most helpful content-related resources for the ACT Math section: Numbers Integers (Basic) Integers (Advanced) Fractions, Ratios, Rational Numbers, and Proportions Statistics (Mean, Median, Mode) Probability Sequences Algebra Single Variable Equations Systems of Equations Operations Functions Coordinate Geometry Lines and Slopes Reflections, Translations, and Rotations Plane and Solid Geometry Lines and Angles Circles Triangles Polygons Solid Geometry Trigonometry Trigonometry Formulas The 31 Critical ACT Math Formulas You MUST Know In addition, we have strategy guides to help you solve numerous ACT Math problems across the board: Plugging in Answers Plugging in Numbers You can also sign up for a free five-day trialforour online ACT prep program. This customizable program assesses your current strengths and weaknesses and adapts to your needs based on your progress. It also gives you practice questions tailored to your areas that need improvement and provides expert answer explanations for all questions. The questions we use in our program are all based on real ACT test questions,and, though the full program is not free, we guarantee you your money back if you don't improve your ACT score by 4 points. #3: Ivy Global ACT Practice Test This company offers afree unofficial ACT practice test. Although the math content overall is solid, some questions are slightly easier than those on the actual ACT. In addition, there are no answer explanations, making it hard to determine how to effectively solve questions you got wrong. Otherwise, this PDF offers helpful practice and is a great option if you've already used up all official resources. I recommend using itmainly to digintoextra math questions (instead of taking it as a full-length test). This will help you develop a clearer picture of what math concepts and question types are especially difficult for you. It should also be noted that unlike other ACT websites, Ivy Global does not require you to make an account in order to access its ACT practice material. #4: Khan Academy A partner of the College Board (the creators of the SAT- not ACT), Khan Academy is a great website to use forACT Math practice and review, as long as you know how to use it effectively. I say that because this free prep website only offers a program for the SAT, so you won't find any official ACT practice questions here. That said, you can still use Khan Academy to drill relevant ACT Math concepts and practice those you've learned. Since the ACT, like the SAT, has a big emphasis on algebra, you can use the SAT's Heart of Algebra and Passport to Advanced Math sections for relevant practice. For geometry (which makes up 35-45% of ACT Math), use the High School Geometry page to choose specific concepts and watch videos on them. Finally, for trigonometry, go with the trigonometry and SAT Additional Topics sections. OK, so you've got your study material. Now how do you best use it? How to Use ACT Math Resources Effectively: 6 Key Tips In addition to knowing what material to actually use (and what to avoid) for your ACT Math prep, it's important to know how to best utilize the resources you find. The following six tips will help you achieve your highest ACT Math score using the free prep materials available. #1: Take a Complete Practice Test in One Sitting Though you're probably mostly concerned about your ACT Math score, you still need to know how you'll fare over the course of the full ACT. Answering one or two ACT questions might not be overly challenging, but the test is a marathon: if you aren't prepared, you'll likely find yourself exhausted by the end of it. And exhaustion can cause anyone to make mistakes! So before you dedicate your focus to ACT Math alone, see how your Math score fits into the larger test-taking picture. Plus, a bonus: by taking a full ACT practice test, you'll also be able to see how your Math score does over the course of the entire Math section (remember, questions get harder and harder over the course of the Math test!). #2: Use Proper Timing As you take your complete practice test and any math-specific sections, be sure to follow the proper timing used on the real ACT. Here's a brief overview of how much time you'll get on each ACT section as well as how much (estimated) time you should spend per question: ACT Section Total Time # of Questions Time per Question English 45 minutes 75 36 seconds Math 60 minutes 60 60 seconds Reading 35 minutes 40 53 seconds Science 35 minutes 40 53 seconds Writing (Optional) 40 minutes 1 40 minutes As you can see, you'll have an average of one minute to answer each Math question,and you'll need to know how well you fit into these parameters before test day. It's not worth much if you can answer every question correctly but can't complete the test in time! Don’t worry if you run out of time while taking your first practice test- this is completely normal and gives you a place from which to begin and improve. If the trend continues, however, consider checking out our guide on how to stop running out of time on ACT Math. #3: Review Your Mistakes Taking a practice test is merely the first step. Once you're done with this, focus on identifying any patterns in your correct and incorrect answers so that you can see what and how you need to improve. For example, do you tend to get the last few questions wrong on Math? Dofunction questions always throw you for a loop? Whatever your case, dig deep to examine your errors, andtailor your study plan to drill your most challenging areas. #4: Target Your Areas of Weakness Your goal is to answer as many questions as accurately as possible, so dedicate the majority of your time to improving your areas of weakness. For example, if you're struggling to understand a certain concept, such as systems of equations or coordinate geometry, take time to review it and then use practice questions and tests to ensure you're getting it down. In addition, make an effort to prioritize the first 40 questions or so on ACT Math.Though each question is worth the same number of points, they get more and more difficult as you go through the test. Therefore, it's more efficient in terms of your time and energy to solve two questions in the 20-range than it is to spend twice as much time solving question 60. #5: Pace Your Studying Don’t cram all your studying into one day before the test. With a busy schedule, cramming might seem like your only option, but real improvement happens over time. And yet don't despair, either! No matter how much time you have left before the test, you can make a balanced study program. Start by looking at the time you have before test day. We generally recommend giving yourself at leastthree to six months to study for the ACT; this should be enough time for you to identify your weaknesses, take several practice tests, and review key content. Next, assign yourself at least three full practice tests in addition to your normal studying time, spaced out over the course of your time until the test. This probably won’t be possible if you only have a week or two before the ACT, but it’s still important to fit in at least one practice test or twowherever you can. If you're on an accelerated or last-minute schedule, check out our guides to studying for the ACT in a month andimproving your ACT score in 10 days. #6: No Improvement? Consider Using a Tutor or Prep Program Some students want to do all their studying alone, but for others this method is impractical. If the material doesn't make sense to you and you need extra guidance (or something to get you to make time to study), a tutor or prep program (or both!) can give you the final push you need to do well on the ACT and maximize your score.At PrepScholar, we offer both expert tutoring and a fully customizable online ACT prep program. As you weigh your options, remember to consider how much you should pay for an ACT tutor and when your ACT test date isso you can come up with a surefire plan that works well for you! There are many different study paths, and you'll find the right one for your needs!(maramao/DeviantArt) What’s Next? Want to best make use of your ACT study materials? Now that you've gathered some ACT Math resources, check out how to get the most realistic ACT experience in your practice. Bitten by the procrastination bug? Time running out until test day? Check out how to beat the urge to procrastinate and learn how to balance your time for your ACT prep. Looking to get a perfect ACT score? Take a look at our guides to how many questions you can get wrong and still get a perfect scoreandhow to get a full 36 on ACT Math(written by a perfect scorer!). Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial: